Marketing Specialist
hace 2 días
About Graitec Group
Graitec Group is a leading provider of Building Information Modeling (BIM) solutions, helping architectural, engineering, construction, and manufacturing companies to create, simulate, and fabricate project data.
The company operates through three complementary activities:
- Value Added Reseller of Autodesk Solutions: Graitec resells Autodesk software to its customers, providing them with a comprehensive suite of tools for design, engineering, and construction.
- Software Editor of Complementary Products: Graitec develops and markets software products that complement Autodesk solutions, enhancing the capabilities of its customers.
- Services: Graitec offers training, consulting, and support services to its customers, ensuring they get the most out of its products.
Our Team
Graitec has a global presence, with over 700 talented professionals working across 50 offices in 14 countries. Our team is known for its accountability, agility, and customer-centricity, with a strong focus on innovation and business growth.
Our Ambition
Graitec aims to double its business in the coming years, driven by organic growth and strategic acquisitions. To achieve this goal, we are investing heavily in our digital transformation and reinforcing our teams globally.
About the Role
We are seeking a talented Marketing Specialist to join our team and support the European Marketing Manager in executing strategic marketing initiatives across various channels for Europe. The successful candidate will play a crucial role in driving digital marketing efforts, lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination.
Key Responsibilities
- Digital Marketing: Collaborate with the Marketing Manager Europe and Corporate team to drive the development and maintenance of the company's website, manage SEO strategies to improve website visibility and traffic, and act as a facilitator for digital initiatives.
- Lead Acquisition Strategy: Work alongside the Marketing Manager Europe to develop and maintain a webinar calendar in coordination with the sales department, localize lead acquisition campaigns to align with corporate objectives and target audience needs, and assist in implementing and deploying an Account Based Marketing (ABM) strategy for long-term lead generation.
- Content Creation: Partner with sales and product teams to produce high-quality content for website and inbound marketing efforts, including blog posts, social media content, interviews, case studies, and newsletters, and ensure all content adheres to corporate guidelines and brand standards.
- CRM Management: Localize, adapt, and plan CRM communication campaigns in alignment with corporate objectives, assist in managing the local communication calendar for newsletters, marketing campaigns, and yearly pipeline, and support efforts to improve data quality and efficiency in managing CRM data processes.
- Analytics: Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey, and implement measures to control email commercial pressure and improve overall campaign effectiveness.
- Media PR and Event: Manage trade shows and client workshops to promote Graitec's image and ensure a strong presence at industry events.
Requirements
- Education: Bachelor's degree in business or marketing or equivalent experience.
- Experience: 5 years of experience in marketing, with significant experience in managing content websites, lead digital acquisition, and marketing automation tools.
- Skills: Excellent project management skills, native German speaker, very good writing skills in English, analytical mindset, data-driven, autonomy, clarity in communication, collaborating effectively, driving for results, and positive energy.
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