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Digital Marketing Strategist

hace 2 meses

Málaga, Málaga, España Assist24 Group A tiempo completo

About Assist24 Group

Assist24 Group is a data-driven and fast-growing company, and Sweden's largest roadside assistance company within roadside assistance insurance. To give our customers the highest customer satisfaction, we operate our own nationwide network of towing trucks, first response motorcycles, service cars, ATVs, and other vehicles. We utilize the latest technology to simplify payment processing, streamline claims handling, optimize route planning, and provide precise turn-by-turn navigation for our drivers. Our goal is to unlock the next generation of roadside assistance, a world of efficiency, accuracy, convenience, and customer satisfaction.

About the Role

We are seeking a motivated Digital Marketing Strategist with a strategic mindset to help us reach our digital marketing goals. As a key member of our team, you will be responsible for implementing Pay Per Click Media Strategies for Google AdWords, Bing, and other search platforms.

Key Responsibilities

  • Develop and implement comprehensive Pay Per Click (PPC) strategies to drive conversions and revenue growth.
  • Track campaign results, adjust, and optimize digital efforts to ensure maximum ROI.
  • Monitor the current performance of Google Ads and identify areas for improvement.
  • Review and optimize Google Ads targeting to ensure maximum relevance and engagement.
  • Launch new Google Ads campaigns and optimize existing ones to drive better results.
  • Create large keyword lists, campaign structuring, targeting, display network, and other facets of paid search.
  • Provide strategic insights for keyword opportunities, campaign structuring, and other facets of paid search.
  • Keep management updated on project development, timelines, and results.

Desired Qualifications & Skills

  • Experience with search, display, remarketing, and shopping campaigns.
  • Experience using Google Analytics or an equivalent product and other tools to maximize effectiveness.
  • Good understanding of digital marketing KPIs and ROI.
  • Action-oriented, with a proven track record of taking initiative with minimal supervision.
  • Strong analytical skills with data-driven thinking.
  • Experience optimizing landing pages, A/B testing, and Analytics and marketing automation tools.
  • Ability to prioritize, multi-task, and thrive in a fast-paced environment.
  • Excellent written and oral communication skills.
  • Demonstrated organizational and analytic skills.

Requirements

  • Experience: At least 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) required.
  • Education: BS/BA degree or equivalent experience.
  • Proficiency in MS Excel, PowerPoint, Word.
  • Experience with PPC ad platforms (AdWords, Bing).
  • Facebook and LinkedIn marketing knowledge is a plus.
  • AdWords certification a plus.
  • Proficiency in managing PPC accounts in various business verticals.
  • Knowledge of reporting terms such as CTR, CPC, CPA.

What We Offer

The role is a full-time permanent position, based in either Marbella or Helsingborg. Options for remote work will be discussed during the recruitment process.