Digital Media Strategist

hace 4 semanas

Madrid, Madrid, España Philip Morris International A tiempo completo
Revolutionize Digital Paid Media with Philip Morris International

At Philip Morris International, we're pushing the boundaries of innovation and challenging the status quo. As a Digital Paid Media Specialist, you'll be part of a dynamic team that's shaping the future of digital marketing.

About the Role

We're seeking a highly skilled and experienced Digital Paid Media Specialist to join our team in Spain. As a key member of our Digital and Media Amplification Team, you'll be responsible for designing and implementing the Paid Media Strategy for our IQOS brand.

You'll work closely with our agency to lead the paid media implementation, manage the media budget, and optimize our budget efficiency to meet defined targets and KPIs. Your expertise will be essential in defining the Digital Media Assets, Landing Pages, and Content to localize and tailor our Global Content toolboxes in line with Global guidelines.

Key Responsibilities
  • Define the Paid Strategy in collaboration with your Paid Media Manager for IQOS Unit to raise awareness of our products and drive traffic to our shops.
  • Coordinate full funnel paid media strategies from awareness to performance.
  • Manage the Media Agencies relationship, manage the media budget, and operate the media-buying, optimizing our budget efficiency to meet defined targets KPIs.
  • Define the Digital Media Assets Landing Pages Content (working closely with the content team) to localize tailor Global Content toolboxes in line with Global guidelines.
  • Collaborate with Commercial teams to create and develop digital solutions, both online and in retail, enhancing consumer awareness, education, and engagement.
  • Plan and implement promotional calendar activities and product launches ensuring alignment with the Commercial and Marketing Teams.
  • Lead digital media performance tracking, establish relevant standards, and provide monthly digital activation reports.
Requirements
  • Minimum 5 years' experience in Digital Paid Media with experience in Media strategy and planning.
  • Previous Media experience in restricted industry will be a plus.
  • Extensive knowledge of global digital strategies, with shown background in web-based solutions and media deployment.
  • Forward-thinking innovator with a strategic vision, adept at anticipating and aligning industry trends with our business goals.
  • Skilled in data-driven planning, balancing Commercial and Marketing needs, excelling in shaping strategies amidst a rapidly evolving environment.
  • Demonstrated ability to stakeholder management (agencies, partners, etc).
  • Strong collaboration, analytical, problem-solving mindset and entrepreneurial spirit.
  • Comprehensive understanding of GA4, Datorama, PowerBI and Campaign manager tools.
  • Excellent communication skills, adept at building relationships across various cultures and geographies.
  • Fluent in English, both written and spoken.
  • University degree in marketing, advertising, or other related fields.
  • EU valid work permit.
What We Offer

At Philip Morris International, we're committed to empowering our employees to take risks, experiment, and explore. We offer a dynamic and inclusive work environment where everyone's contribution is respected, and collaboration is key. Join us and pursue your ambitions with a global brand that provides endless opportunities to progress.

PMI is an Equal Opportunity Employer.

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