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Lead Lifecycle Marketing Strategist

hace 3 meses

Barcelona, Barcelona, España Rover A tiempo completo
About Us: At Rover, we are dedicated to enhancing the bond between pets and their owners. Our mission is to simplify the pet care experience by connecting pet parents with trustworthy pet sitters and dog walkers through our innovative platform. Since our inception in 2011, we have grown to serve communities across the US, Canada, and Europe, empowering our network of pet care providers with the tools they need to thrive in their businesses. Work Environment: Our headquarters is located in Seattle, Washington, with additional teams in various locations, including Barcelona and San Antonio. We pride ourselves on being recognized as one of the best workplaces, fostering a culture of inclusivity and collaboration. Team Overview: Our Lifecycle Marketing team is a dynamic group of professionals focused on optimizing the customer journey for both pet parents and sitters. We are looking for a Senior Lifecycle Lead to spearhead our communication strategy for pet sitters, ensuring effective messaging throughout their lifecycle stages, including Acquisition, Engagement, and Retention. Key Responsibilities:
  • Lead the strategy for our Pet Sitter audience, identifying key projects and go-to-market campaigns.
  • Develop and refine Pet Sitter Lifecycle Journey campaigns.
  • Establish and enhance the Pet Sitter Communication strategy.
  • Serve as the subject matter expert on the Sitter audience, collaborating with analytics and consumer research teams.
  • Provide insights and recommendations to improve the Pet Sitter customer experience.
  • Design annual learning agendas and conduct experiments to drive engagement.
  • Prioritize projects based on business impact and contribute to strategic planning.
  • Monitor campaign performance and provide regular updates.
  • Create business briefs for new lifecycle strategy implementations.
  • Collaborate with UX teams to design cohesive customer journey maps.
  • Liaise with product and marketing stakeholders on go-to-market plans.
  • Ensure timely execution of all Pet Sitter campaigns in partnership with Lifecycle Operations.
  • Stay informed on industry trends and advancements in technology.
  • Set and manage quarterly OKRs.
Required Qualifications:
  • Over 10 years of experience in Lifecycle and/or CRM marketing with a focus on strategy.
  • Proven ability to create strategic roadmaps that drive audience engagement.
  • Successful track record in implementing acquisition and engagement strategies.
  • Familiarity with large Email Service Providers (ESP), preferably Iterable.
  • Strong customer focus with the ability to develop customer journey maps.
  • Excellent organizational skills to manage multiple projects simultaneously.
  • Strong strategic thinking and partnership abilities.
  • Experience in defining and analyzing marketing campaign metrics.
  • Effective communication skills across various organizational levels.
  • Ability to build and maintain strong professional relationships.
  • Exceptional attention to detail.
  • Self-motivated and thrives in a fast-paced environment.
  • Knowledge of current lifecycle marketing trends and best practices.
  • Bachelor’s degree or equivalent experience.
Preferred Skills:
  • Experience in Social, Paid, and Digital Marketing.
  • Understanding of deliverability best practices.
Benefits of Working at Rover:
  • Competitive salary and permanent contract.
  • Pension plan and meal tickets.
  • Generous paid time off policy.
  • Comprehensive health insurance.
  • Discounted gym memberships.
  • Pet-friendly workplace.
  • Financial support for pet adoption and credits for our platform.
  • Flexible working hours.
  • Access to snacks and refreshments.
  • Regular team-building activities.
Rover is committed to creating a diverse and inclusive workplace where all employees can thrive. We welcome applicants from all backgrounds and experiences.