Director/a de Marketing
hace 2 semanas
La entidad Icsa Grupo busca incorporar a un/a Director/a de Marketing para liderar la estrategia de marketing de la organización.
Responsabilidades- Definir la estrategia de marketing de la entidad, incluyendo las campañas transversales y las de cada línea de actividad.
- Identificar y conocer los públicos y mercados, entender las motivaciones de compra y diseñar las campañas de marketing para conseguir los objetivos correspondientes.
- Apoyar a los equipos comerciales de las diferentes secciones a lograr sus objetivos.
- Diseñar, medir y analizar en clave de impacto a las actividades los indicadores del departamento y de las campañas para la adaptación continúa de las estrategias de marketing.
- Velar por la coherencia de los mensajes de la comunicación comercial y la comunicación corporativa, siempre según la estrategia general de la entidad y a su identidad, misión y valores.
- Liderar y gestionar el equipo de personas del departamento, capacitación interna, organización y la gestión de los servicios al cliente interno.
- Aplicar método en la realización de tareas para optimizar el rendimiento.
- Estar en el día de las principales tendencias en su área, especialmente en el marketing digital.
- Diseñar y producir los materiales on line y off line según las necesidades de campaña.
- Velar por el cumplimiento del presupuesto de marketing propio y de las secciones, aportando propuestas que optimicen el impacto de las acciones en un contexto de recursos limitados.
- Velar por el buen uso del CRM a la entidad, tanto en el funcionamiento interno como para garantizar el cumplimiento de la ley de protección de datos.
- Mantener y evolucionar las webs y redes sociales de la entidad, de acuerdo con la política de comunicación corporativa.
- Apoyar a las acciones de comunicación interna.
- Formación mínima universitaria en ámbito de gestión empresarial.
- Formación de máster o posgrado en marketing digital.
- Experiencia mínima de 10 años como Director/a de Marketing en empresas instituciones orientadas a la captación de mercado privado.
- Habilidades contrastadas de planificación y de análisis de datos.
- Liderazgo de equipos.
- Buen nivel de interlocución con perfiles de dirección.
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