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Digital Advertising Strategist
hace 2 meses
Printful, Inc. is seeking a highly skilled Digital Paid Advertising Lead to join our team. As a key player in our marketing department, you will be responsible for developing and executing advanced digital advertising campaigns across various platforms globally.
Your Key Responsibilities:- Develop and manage digital advertising campaigns across Google, META, TikTok, LinkedIn, and other platforms.
- Collaborate with the Marketing team to align campaign strategies with overall business objectives.
- Analyze campaign performance and provide actionable insights to optimize Return on Ad Spend (ROAS).
- Manage and allocate digital advertising budgets to ensure efficient spending and maximum impact.
- Stay up-to-date with the latest digital advertising trends, tools, and best practices to enhance campaign effectiveness.
- Conduct A/B testing and experimentation to optimize creative, targeting, and bidding strategies.
- Ensure landing pages are optimized for conversion rates, with a clear learning agenda in place to continuously improve conversion rate (CR%) performance.
- Work closely with the creative team to develop compelling ad copy, graphics, and video content that resonates with target audiences.
- Utilize advanced analytics tools to measure and report on campaign performance.
- Manage relationships with external partners and vendors to ensure seamless campaign execution.
- Prepare and present comprehensive reports and performance summaries to senior management, clearly communicating results and strategic recommendations.
- 5+ years of experience in digital advertising, with a focus on PPC, social media, and programmatic advertising.
- Proven experience managing large-scale, high-budget digital campaigns with a strong ROI.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and others.
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, and Excel to analyze performance metrics.
- Experience with A/B testing and multivariate experiments.
- Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
Experience working in ecommerce or B2B SaaS environments and experience in Account-Based Marketing (ABM) will be considered as an advantage.
Knowledge of SEO, content marketing, and email marketing will be considered as an advantage.
What We Offer:- Health Insurance that includes dental work.
- All the resources and tools to perform your tasks.
- An opportunity to work remotely or in a welcoming office space in Sant Climent de Llobregat.
- Flexible working hours (start your day as late as 10 a.m.).
- Gym membership.
- Day off on your birthday.
- Possibility to work abroad for 90 days each year.
- Employee discounts for 300+ premium products.
- Room for professional growth (conferences, workshops, mentoring, guest lectures).
- Exciting team-building events and parties you'll never forget
Printful, Inc. is an equal-opportunity workplace. We're committed to diversity and inclusion and make our hiring decisions based solely on qualifications, merit, and work experience.
If you think you'd excel in this role, send us your resume and a cover letter in English, showing us why you're the right person for the job
Interested, but don't think this is the right fit for you? Feel free to share it with friends and check out other open positions at Printful. We're always looking for creative and driven minds to join our ever-growing team
