Marketing Data Insights Specialist
hace 4 semanas
About the Role
Scopely is seeking a highly skilled Marketing Data Analyst to join our Marketing Operations team in Barcelona. As a Marketing Data Analyst, you will play a critical role in helping us understand user behavior, player experience, and game health across our portfolio.
Key Responsibilities
- Analyze large, complex data sets to address strategic and operational business questions supporting our Marketing Leadership organization.
- Surface valuable insights to ensure that our efforts within ASO are aligned with the current Marketing Strategies and needs.
- Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels.
- Contribute to the development of dashboards to more effectively surface the group's findings.
- Collaborate with broader analytics teams and functions (BI, Data Viz, Strategic Analytics, Data Science) to develop analytics products.
Requirements
- Intellectual curiosity, analytical rigor, hard-working, and a good business intuition are a must.
- 2 years of experience as a Data Analyst, preferably at a top-tier institution or firm. Previous experience in marketing analytics, SEO/SEM strategies, or user acquisition is strongly preferred.
- Critical thinking and problem-solving capabilities.
- Advanced skills in using analytics tools and languages used to manipulate and export data in large data sets (SQL) and to analyze/automate (Python preferred/R).
- Working Knowledge of visualization tools: Looker (Preferred), Qlikview, Tableau, or PowerBI.
- Strong presentation skills; ability to communicate complex results throughout an organization.
- Masters degree from a top institution in a quantitative or scientific field (Math/Stats, Economics, CS, Engineering, Physics, Psychology, or similar).
- A love or strong desire to work with mobile/games.
About Scopely
Scopely is a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. We make sure our teams have everything they need to create amazing games.
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