Senior Digital Marketing Specialist

hace 18 horas

Madrid, Madrid, España Onetrust A tiempo completo
About the Role

We are seeking a highly skilled Senior Digital Marketing Specialist to join our team at OneTrust. As a key member of our Digital Marketing team, you will be responsible for leading successful Paid Social campaign management through media buying sophistication and operational excellence.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies with a focus on Paid Social and Video.
  • Research and propose paid search campaigns, including designing and developing strategy, identifying proper landing pages, audiences, tracking, and campaign analysis to drive continuous improvement.
  • Track campaign performance and optimize with respect to pacing, bidding management, audience analysis, landing page and ad copy testing, ad creative performance, etc.
  • Collaborate with cross-functional teams to ensure alignment with overall marketing objectives.
  • Work with the global campaigns team to develop testing roadmaps, including recommending best practices and conversion-oriented copy based on industry standards.
  • Analyze data and performance metrics to make informed decisions and communicate performance and recommendations to key stakeholders.
  • Stay abreast of industry trends and emerging technologies to drive innovation in digital marketing efforts.
Requirements
  • You are passionate about digital marketing, know the particularities of each platform, and how to communicate performance through storytelling.
  • You are a team player who can manage shifting priorities and multiple deadlines while adhering to the process.
  • Knowledge of production management platforms and digital marketing tools, e.g., LinkedIn Ads Manager, Facebook Campaign Ads, X Advertising (Formerly Twitter), YouTube, Google Data Studio, Adobe Analytics, etc.
  • Analytical and possess the ability to evaluate data and interpret results.
  • A detail-oriented approach and a desire to achieve objectives accurately.
  • Solid quantitative and research skills, and proven data interpretation capability.
  • Ability to learn new systems and workflows.
About You
  • Bachelor's degree in Marketing, Advertising, or equivalent working experience. 35 years of Paid Social experience, B2B Marketing experience a plus.
  • In-depth knowledge of social and analytics platforms, tools, and technologies.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent project management and communication skills.
  • Fluency in English + French or German is required.

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