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Senior Digital Marketing Specialist
hace 2 meses
OneTrust empowers organizations to drive innovation responsibly while mitigating risks. Our platform enforces secure data handling, enabling seamless collaboration between data teams and risk teams.
The ChallengeWe seek a Senior Digital Marketing Specialist to lead Paid Search campaign management through media buying sophistication and operational excellence. This role will play a key part in building our search program with campaign strategy, development, execution, and optimization.
Your Mission- Develop and execute comprehensive digital marketing strategies with a focus on Paid Search and Video.
- Research and propose paid search campaigns, including strategy design, landing page identification, audience analysis, and campaign optimization.
- Collaborate with cross-functional teams to ensure alignment with overall marketing objectives.
- Work with the global campaigns team to develop testing roadmaps and recommend best practices.
- Analyze data and performance metrics to inform decisions and communicate performance to stakeholders.
- Stay up-to-date with industry trends and emerging technologies to drive innovation in digital marketing.
- A digital marketing expert with a passion for Paid Search and Video.
- A team player with strong project management and communication skills.
- Knowledgeable about production management platforms and digital marketing tools.
- Analytical with the ability to evaluate data and interpret results.
- A detail-oriented approach with a desire to achieve objectives accurately.
- Fluent in German and English (additional languages an advantage).
- Bachelor's degree in Marketing, Advertising, or equivalent working experience.
- 3-5 years of Paid Search experience, B2B Marketing experience a plus.
- In-depth knowledge of search and analytics platforms, tools, and technologies.
- Strong analytical skills and the ability to translate data into actionable insights.
OneTrust embraces a hybrid working model, allowing for flexibility and collaboration. Our Working@OneTrust initiative clarifies our culture and working approach.