Acquisition Marketing Manager
hace 3 días
This role is pivotal within our Spanish marketing team, driving growth and maximizing top-of-funnel traffic. As our new Acquisition Marketing Manager, you'll have the opportunity to define and test different traffic strategies and sign-up journeys to ensure effectiveness from impression to conversion.
You will be responsible for managing effective paid media strategy, capturing new audiences, and leading reports and analysis. Campaign objectives range from brand to acquisition, through predominantly digital media, with ambitious subscription and engagement targets.
You have a deep understanding of the Spanish media environment and manage stakeholders with passion, commitment, and responsibility to maximize the visibility of our brand and hit our business targets.
You are a data-obsessed marketeer with strong negotiation skills, an analytical mindset, and a desire to grow in a cutting-edge technology and sports environment.
Key responsibilities include:
- Defining and testing different traffic strategies and sign-up journeys
- Managing media agencies and key media partners
- Negotiating the best media deals and finding opportunities
- Delivering optimized strategies to get the best brand exposure and hit business goals
- Leading the ATL & BTL full-funnel media strategy
- Implementing new ideas to boost organic acquisition
- Understanding attribution modeling to improve full-funnel planning and channel strategy
- Growing our affiliates footprint
Requirements include:
- Marketing experience (min 5 years)
- Fluent in Spanish and English, verbal and written
- Evidence of end-to-end global digital marketing planning and execution
- Significant experience as a media lead in an international setting
- Self-starter work approach with motivation, commitment, and ability to work under pressure
We're looking for a motivated and experienced professional to join our team and drive growth in the Spanish market.
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