Senior Market Research Analyst
hace 1 día
Kennametal Inc. is a leading industrial technology company with over 80 years of experience delivering productivity to customers through materials science, tooling, and wear-resistant solutions.
Job SummaryWe are seeking a highly motivated and experienced Senior Market Research Analyst to join our team. As a key member of our business intelligence team, you will play a critical role in providing data-driven insights to inform strategic business decisions.
Key Responsibilities:- Conduct in-depth industry research, including market size, growth projections, segmentation, and key trends.
- Analyze competitor activity, pricing strategies, product offerings, and market share.
- Conduct primary research using various methods, such as surveys, focus groups, and interviews, to understand customer needs, preferences, and behaviors.
- Analyze secondary research data from market research reports, industry publications, and government databases to identify market trends, competitor insights, and industry dynamics.
- Track customer needs, preferences, and buying patterns through primary and secondary research methods.
- Develop data-driven forecasts and models to predict future market conditions.
- Identify and assess potential risks and opportunities for the company within the industry.
- Prepare insightful reports and presentations to communicate findings to stakeholders across the organization.
- Monitor industry news, attend conferences, and network with industry professionals to stay informed.
- Support the development and implementation of market research initiatives.
- Develop and maintain strong relationships with internal stakeholders to understand their research needs.
- Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, or a related field (Master's degree a plus).
- 5+ years of experience in market research or a similar role within the industrial sector.
- Strong analytical skills with proficiency in data analysis tools and statistical software (e.g., Excel, SPSS, R).
- Excellent communication and presentation skills, able to translate complex data into actionable insights.
- Expertise in researching and tracking industry trends using industry reports, databases, and news sources.
- Understanding of financial analysis and its application to market research.
- Experience partnering with product managers/brand managers to solve business issues – recommend research methods based on need.
- Experience in B2B market research would be a huge plus.
- Demonstrated ability to work independently and manage multiple projects concurrently.
- Strong interpersonal skills and ability to build relationships with internal and external stakeholders.
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Barcelona, Barcelona, España Kennametal, Inc. A tiempo completoAbout Kennametal, Inc.Kennametal, Inc. is a leading industrial technology company with over 80 years of experience delivering productivity to customers through materials science, tooling, and wear-resistant solutions.Our company serves customers across various industries, including aerospace and defense, earthworks, energy, general engineering, and...
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Barcelona, Barcelona, España Kennametal, Inc. A tiempo completoAbout Kennametal, Inc.Kennametal, Inc. is a leading industrial technology company with over 80 years of experience delivering productivity to customers through materials science, tooling, and wear-resistant solutions.Our company serves customers across various industries, including aerospace and defense, earthworks, energy, general engineering, and...
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