Digital Traffic Acquisition Specialist
hace 3 días
Company Overview
LOEWE PERFUMES is a dynamic and rapidly growing company that specializes in crafting unique, collectible botanical pieces that bring the LOEWE universe to life. As a key player in the industry, we are committed to innovation and excellence in everything we do.
Job Summary
We are seeking a highly skilled and experienced Global Traffic Acquisition Specialist to join our team. As a key member of our digital marketing team, you will be responsible for driving targeted traffic to our global website through various digital marketing channels. Your mission will be to increase our online visibility worldwide, attract potential customers, and ultimately drive conversions.
Main Responsibilities
- Develop Digital Marketing Strategies
- Define strategies for different traffic sources across key international markets, including inbound and outbound channels.
- Plan and execute digital marketing activations, including SEA, Social Media, and Performance campaigns.
- Plan and implement SEO continuous improvements, both technical and semantic, to achieve defined goals.
- Measure and report performance of all traffic channels of the Brand.
- Measure and report performance of all Paid campaigns, and assess against goals (ROI and KPIs).
- Measure and report all Organic traffic and assess against goals.
- Provide GA4 reporting with a full-funnel view.
- Identify digital trends and insights to boost brand relevance and create online engaging content and experiences.
- Manage Performance Media agencies and AdTech & Tracking agencies.
- Manage department budget and invoicing.
Requirements
- Result-oriented and creative, with sensitivity to the Luxury sector.
- Team player with high communication skills.
- Excellent executor with hands-on spirit.
- Analytic and reporting-oriented profile.
Education and Experience
- Business Administration, Advertising, or Marketing degree.
- +4 years' experience in digital, performance, or growth Agencies.
Language and IT Tools
- English and Spanish (Fluent C2/Native).
- French is a plus.
- GA4 deep knowledge (usage, adtech, attribution models...), Gads, Meta Business Manager, Campaign Manager 360, TikTok Business Manager, SEO tools, Power BI, Looker Studio, Salesforce environment knowledge.
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