SEO Specialist Barcelona

hace 2 días

Barcelona, Barcelona, España Softonic A tiempo completo

About Softonic:

We're a company that values people above all else. Our goal is to create an environment where you can grow professionally and personally. We believe that our team is our greatest asset, and we're dedicated to attracting and retaining the best talent in the industry.

At Softonic, you'll have the opportunity to learn from passionate and talented colleagues, work on exciting projects, and take on new challenges. We encourage our team members to think outside the box and take risks, and we believe in a "Fail fast, Learn fast" mindset.

Our culture is built on four core values:

  • Step up: We're proactive and take ownership of our work. We do the right thing, even when it's hard.
  • Work smart: We're efficient and effective, making the most of our time and resources.
  • One team: We collaborate and care for each other. We're proud of what we accomplish together.
  • Think big: We're curious and open to new ideas. We challenge ourselves to grow and innovate.

We offer the opportunity to make an impact, grow professionally, and work in a fast-paced, innovative environment. You'll have the support of a great team and culture, where transparency, respect, and integrity are key.

About the position:

As a SEO Specialist, your primary objective is to use your knowledge of search engine optimization tactics and techniques to optimize our company's digital assets for better search engine rankings.

You are expected to be data-driven, analytical, and capable of implementing and managing our SEO efforts to maximize the volume of inbound organic traffic from search engines to our websites.

You should have a strong understanding of industry trends and a keen eye for digital marketing strategies that can drive engagement and conversion.

Key responsibilities:

  • SEO Expertise: Demonstrate a deep understanding of SEO principles, including crawling, indexing, rendering, and ranking, along with proficiency in on-page SEO, off-page SEO, technical SEO, and local and international SEO.
  • Data Analysis: Analyze and interpret data from various sources such as Google Analytics, Google Search Console, and SEO tools to make data-driven decisions for website optimization.
  • Keyword Research: Conduct comprehensive keyword research to identify relevant and high-traffic keywords for content optimization and monitor keyword rankings.
  • Competitor Analysis: Utilize main SEO metrics to perform benchmark analyses among key industry competitors.
  • Technical Website Audits: Conduct thorough technical website audits to identify issues affecting search engine rankings and provide recommendations for improvements.
  • Content Optimization: Collaborate on optimizing website content to enhance search engine visibility and user experience.
  • Link Building: Assist in the development of effective link-building strategies.

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