Senior Content Strategist for Patient and Referrer Engagement
hace 2 semanas
As a Senior Content Strategist for Patient and Referrer Engagement, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing. You will work closely with the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team to develop and implement integrated communication campaigns that engage our audiences with relevant and meaningful content along the customer or patient journey and to strengthen the Boston Scientific brand.
Key Responsibilities- Drive content strategy methodology evolution for patient and referrer audiences in close collaboration with Patient and Referrer Center of Excellence.
- Set up guardrails for divisional IMC for patient and referrer content strategies, their execution and measurement.
- Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.
- Advocate operating models, processes, tools and technologies along the content lifecycle.
- Work collaboratively with the IMC team for any proof of concept, pilot and socialization of new processes, guidelines and resources.
- Participate in regional Patient Council and Advisory Boards to represent IMC.
- Coordinate sharing of best practices for different channels and content types for patient and referrer audiences.
- Lead patient/referrer-facing content audit process, conduct assessment of content needs.
- Provide guidance for Branding and content creation such as tone of voice, language level for patient audience and creatives for patient audience.
- Identify template and image gaps and manage development of templates/addressing gaps.
- Manage and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams.
- Leverage insights to understand audience preferences and continuously enhance the customer experience.
- Advocate localization best practices for patient and referrer audiences.
- Translate value propositions into stories through compelling storytelling.
- Manage vendor partners in compliance with Boston Scientific's policies and manage and track budget.
- Monitor established metrics with productivity and effectiveness in mind.
- 3-5 years of relevant experience in marketing communications and/or content strategies (B2B and B2C).
- Professional with complete understanding and wide application of principles, theories, and concepts in the field.
- Experience in developing and deploying successful content strategies for marketing communications campaigns or programs.
- Apply business experience, expertise and relationship skills to influence stakeholders.
- Demonstrate understanding of the formal and informal organization by building partnerships that promote stakeholder action, even without direct authority.
- Partner with and advise business stakeholders to enable meaningful communications, consistent with company values.
- Fluency in English.
- Bachelor's degree in Communications, Marketing, Business or other relevant fields.
- Preferred MedTech industry knowledge.
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Madrid, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleThe Senior Content Strategist for Patient and Referrer Engagement will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. The IMC EMEA Team develops and implements integrated communication campaigns, blending...
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Madrid, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleThe Senior Content Strategist for Patient and Referrer Engagement will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. The IMC EMEA Team develops and implements integrated communication campaigns, blending...
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Patient and Referrer Content Strategist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleThe Patient and Referrer Content Strategist will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.Key ResponsibilitiesDrive the evolution of content strategy methodology for patient and referrer audiences in...
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Patient and Referrer Content Strategist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleThe Patient and Referrer Content Strategist will contribute to delivering excellence in customer and patient experience and omnichannel marketing as part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.Key ResponsibilitiesDrive the evolution of content strategy methodology for patient and referrer audiences in...
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Madrid Centro, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleWe are seeking a highly skilled Senior Content Strategist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Madrid Centro, Madrid, España Boston Scientific Gruppe A tiempo completoAbout the RoleWe are seeking a highly skilled Senior Content Strategist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completo**About the Role**As a key member of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe, the Patient and Referrer Content Strategy Senior Specialist plays a vital role in delivering exceptional customer and patient experiences through omnichannel marketing.**Responsibilities**Drive the evolution of...
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Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific Gruppe A tiempo completo**About the Role**As a key member of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team at Boston Scientific Gruppe, the Patient and Referrer Content Strategy Senior Specialist plays a vital role in delivering exceptional customer and patient experiences through omnichannel marketing.**Responsibilities**Drive the evolution of...
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Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive content...
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Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive content...
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Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive the evolution of content strategy methodology for...
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Patient and Referrer Content Strategy Senior Specialist
hace 2 semanas
Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDrive the evolution of content strategy methodology for...
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Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
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Madrid, Madrid, España Boston Scientific A tiempo completoAbout the RoleBoston Scientific is seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team. As a key member of our team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key...
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Patient and Referrer Content Strategy Lead
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated...
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Patient and Referrer Content Strategy Lead
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications (IMC) team.The ideal candidate will contribute to delivering excellence in customer and patient experience and omnichannel marketing by developing and implementing integrated...
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Patient and Referrer Content Strategy Senior Specialist
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
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Patient and Referrer Content Strategy Senior Specialist
hace 1 semana
Madrid Centro, Madrid, España Boston Scientific A tiempo completoAbout the RoleWe are seeking a highly skilled Patient and Referrer Content Strategy Senior Specialist to join our Marketing Excellence EMEA Integrated Marketing Communications team. As a key member of this team, you will contribute to delivering excellence in customer and patient experience and omnichannel marketing.Key ResponsibilitiesDevelop and deploy...
