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Digital Media Strategist

hace 2 meses

Madrid, Madrid, España Publicis Groupe A tiempo completo
About the Role

The Digital Media Planner will be responsible for planning, negotiating, and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Key Responsibilities
  • Assist in the development of digital media strategies for top-tier clients
  • Develop and manage digital media plans, negotiate and purchase media
  • Manage the day-to-day implementation and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation processes
  • Interact daily with digital media publishers and maintain rapport
  • Analyze research data and media/marketing information, sharing insights with clients
  • Monitor and assess ongoing campaign performance, assisting in strategic analysis
Requirements
  • Bachelor's degree in Advertising, Marketing, or Economics, or a minimum of 1 year of experience in digital planning (display)
  • Ability to express oneself clearly and concisely in oral communications
  • Writes in a clear, compelling, and concise manner
  • Organizes ideas and information logically and sequentially
  • Proficiency in English (B2 or more), which will be assessed in an interview by the Talent Team
What We're Looking For
  • Good use of digital planning tools: MS Office, TomMicro or Galileo, Comscore, and Verification
  • Offline media planning knowledge and experience with media planning tools
  • Knowledge and use of all digital disciplines: Display, SEM, SEO, Affiliation, Social, Programmatic
  • Ability to develop client reports that are clear, compelling, and persuasive
  • Ensure key information is provided to the team regarding client issues, internal agency issues, changes in account status, etc.
About Publicis Groupe

Publicis Groupe is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies, media, and areas of transversal knowledge. Publicis Groupe links Creativity, Technology, and Data, offering a value proposition that effectively connects brand and consumer.