Senior Data Analyst

hace 1 día

Zaragoza, Zaragoza, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo
About Incubeta

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business. As a trusted partner, we have overseen numerous deployments across the digital marketing landscape. We address ad tech infrastructure, data management, integration, and media management, and provide clients with relevant and up-to-date digital marketing services and consultancy. Established in 2001, with a global presence, we are part of the Incubeta group.

The Position

We are seeking an experienced Data & Analytics Consultant to join our team in Madrid. As a key member of our Data & Analytics team, you will provide detailed solutions to achieve maximum conversion and increase turnover for the business. You will actively participate in projects carried out by Incubeta, covering a wide range of services, including data collection, data analysis, dashboarding, CRO, and Cloud 4 Marketing projects. You will also contribute to the development of Data & Analytics offers.

Role and Responsibilities
  • Lead the promotion of Data / Analytics Marketing maturity framework to our clients.
  • Ensure the quality of deliverables sent to the client (Analysis, presentations, etc.).
  • Follow a structured action plan punctuated by various milestones.
  • Ensure data quality & accuracy.
  • Oversee operational and technical implementation with junior profiles or data engineers / data scientists.
  • Address issues related to digital activity management using key performance indicators.
  • Guide clients in optimising website conversion through analysis and optimisation of online media purchasing.
  • Provide data analysis services for clients, focusing on industry-specific indicators in areas such as travel, telco, retail, and financial services to ensure alignment with their business objectives.
Your Character

You are passionate about technology and how it can shape the online advertising industry & ecosystem to the benefit of our customers. You feel comfortable communicating both internally and with our customers. Analytical mindset, coupled with exceptional written and oral communication skills, is essential for this role.

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