Shopper Marketing Manager, Southern Europe

hace 5 días


Madrid, Madrid, España Diageo A tiempo completo
About the Role

This is a fantastic opportunity to join the Shopper Marketing team in Southern Europe at Diageo, a leading premium drinks company. As a key member of the team, you will play a crucial role in shaping the future of marketing and driving brand growth through effective shopper marketing strategies.

Key Responsibilities
  • Develop and deploy award-winning shopper marketing programs that inspire customers to implement and consumers to consume and purchase Diageo brands.
  • Collaborate with customer and consumer marketing teams to ensure seamless execution and maximize return on investment.
  • Work with the new occasions' mindset to build innovative activations and mechanics based on shopper/consumer behaviors per occasion.
  • Develop a deep understanding of activation programs to ensure continuous evolution and improvement.
  • Ensure robust M&E is in place to develop a comprehensive understanding of behavior change and corresponding drivers of financial performance.
About You

To be successful in this role, you will need:

  • 5+ years of relevant marketing/customer marketing experience.
  • A proven record in initiating and crafting marketing programs.
  • Strong creative judgment and background in crafting award-winning work.
  • Strong commercial understanding of our customers and their shoppers.
  • An individual who can get things done within Diageo and has the impact to influence across a broad network of the organization.
  • An ability to encourage agencies to deliver phenomenal work and ideally some experience of working with key customers.
  • A strong team-player, passionate for collaboration.
What We Offer

At Diageo, we value diversity and inclusivity, and we are committed to creating a workplace where everyone feels valued and respected. We offer a range of benefits, including flexibility, career development opportunities, and a chance to work with a global brand.



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