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Amazon Ads Performance Specialist
hace 2 meses
About the Role
We are seeking a highly motivated and detail-oriented Amazon Ads Performance Specialist to join our team. As an Account Specialist, you will work closely with advertisers to optimize their ad campaigns and achieve their business goals.
Key Responsibilities
- Become an expert on Amazon Advertising solutions and adapt recommendations based on advertiser needs.
- Optimize end-to-end ad campaign performance that fulfills advertiser goals.
- Monitor and communicate campaign progress through regular, in-depth activity reports and data insights.
- Work cross-functionally with stakeholders such as Sales & Marketing, Product Development teams, and other Amazon partners to solve issues blocking advertiser performance.
- Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online trainings.
- Provide Onboarding support along with setting up campaigns for new and existing Advertisers.
- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns.
- Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary.
- Interpreting data trends and creating keywords lists, bids and budget suggestions; gathering and reviewing data at account/campaign/industry level.
- Understand Performance Advertising and use various tools and techniques to fix campaign set-up and provide related optimization support.
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program.
- Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data reviews, and feature gaps with key products.
A Day in the Life
As an Account Specialist, you will work with a portfolio of advertiser accounts and be responsible in helping them meet their advertising goals via opportunity identification, account optimization or creating new sponsored ads campaigns. Additionally, an Account Specialist also gets the opportunity to test internal tools, gathering & sharing insights with the internal product and engineering teams.
