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The primary objective of this role is to provide high-quality creative media to our clients. This involves researching and collaborating with content creators to stay up-to-date with the latest TikTok and Instagram Reels trends. The Ads Creatives Strategist will need to develop a deep understanding of each client's brand, values, customer avatars, and specific requirements to create detailed script briefs that meet their brand guidelines and include full video footage concepts for the creative campaign.
Key Responsibilities:- Developing script briefs based on current TikTok and Instagram trends
- Preparing detailed script briefs for content creators, including B-roll footage required
- Researching content creators to match each brand's Customer Avatar goal for each testing concept
- Communicating with potential content creators regarding the scope of each project
- Ensuring the quality of Video Ad variations
- Selecting and arranging a content creator for each project
- Ensuring the quality of the content provided by the content creators
- Providing feedback on content received
- Keeping up with ongoing TikTok and Reels trends
- Assisting with any other tasks as required by the Product Manager
- A creative flair and a comprehensive understanding of social media trends and algorithms, particularly TikTok and Instagram Reels
- Ability to identify and strategize for various customer avatars' pain points, across a variety of different niches
This role requires a part-time commitment with regular office hours. Upon signing a non-disclosure agreement, the Ads Creatives Strategist will receive contractor status. An exclusivity agreement is also required, ensuring that the individual does not work in a similar position while employed by Hustler Marketing. Regular performance reviews will be conducted every 9-12 months, with the first review taking place after 3-6 months.
