Head of Global Content Creation

hace 3 días

Madrid, Madrid, España Continental A tiempo completo
Job Description

As the Head of Global Content House at Continental, you will lead our in-house content production teams, functioning as an internal agency to create and deliver compelling, omnichannel marketing content.

This role is pivotal in shaping and executing our content strategy across all platforms to enhance brand visibility, engagement, and growth.

You will transform the way content is produced, distributed, and managed within the organization, by adopting new processes, tools, technology, and capabilities.

You will lead content production's effectiveness and efficiency on a global scale, coordinate the various regional content hubs, and be responsible for reporting savings to Tire Board members.

Key Responsibilities
  • Developing our content production strategy and business cases, as well as the deployment and change management plans.
  • Growing and sustaining our brand equity with high-performing and consistent marketing content.
  • Managing the global content production pipeline.
  • Establishing and maintaining a network of partners (freelancers, boutique agencies, leading agencies) we could activate when necessary.
  • Monitoring and analyzing content performance metrics to measure effectiveness, continuously optimizing content based on data insights, industry trends, and audience feedback.
Requirements
  • Academic degree in business administration, marketing, media, or an equivalent qualification.
  • Min 15 years of experience in marketing, with at least 5 to 10 years implementing and leading Global Marketing Content teams within a FMCG company or creative agency.
  • Solid experience leading major transformation within B2B and B2C Marketing organization.
  • Strategic thinker with expert knowledge in content creation and management.
  • Leading leaders experience in diverse and multi-location teams.
  • Project management skills.
  • ROI-minded leader.
  • Early adopter in new technologies.
  • Agency management experience in DAM implementation beneficial.
What We Offer
  • Corporate Pension Plan (after two years of seniority).
  • Flexible Compensation Plan.
  • Employee discounts.
  • Daily restaurant tickets.
  • Accident insurance.
  • Assistance at private medical clinic.
  • Co-financing of corporate medical insurance.
  • Teleworking policy.
  • Flexible timetable.
  • Office car park.
  • Fruits in the office.

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