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Marketing Strategist
hace 2 meses
Americold Logistics, Llc is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to enhance our brand presence and drive customer engagement.
Key Responsibilities- Content Creation
- Create customer-oriented, innovative, and industry-leading content for various marketing initiatives.
- Develop pitches, descriptions, presentations, and articles across various print and digital formats.
- Maintain Americold's brand standards throughout all created materials.
- Market and Industry Research
- Conduct market research to identify trends, customer needs, and competitive landscape in the cold logistics industry.
- Analyze industry data and research to develop new prospect opportunities in the food and beverage sector.
- Digital Marketing
- Develop and manage digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns.
- Track and report on digital marketing metrics to measure effectiveness and ROI.
- Collaboration
- Partner with APAC and US marketing teams to deploy global initiatives regionally.
- Collaborate with other departments on various marketing projects as required.
- Internal Communications
- Align internal communications with all global regions, ensuring consistency and relevance across diverse cultural contexts.
- Boost employee engagement with targeted communication campaigns, fostering belonging and purpose.
- Develop strategic messages and plans to support D&I initiatives, promoting equity and belonging.
- Bachelor's degree in business or marketing preferred.
- Minimum of 5 years of work experience in marketing, with at least 2 years in a similar role.
- Excellent writing, editing, and proofreading capabilities.
- Strong command of Microsoft Office software, specifically PowerPoint.
- Knowledge of the internet and social media as marketing tools.
- Strong research and organizational skills.
- Excellent communication and interpersonal skills.
- Experience in the Supply Chain, Warehousing, Distribution, Transportation, or Operations industries is a plus.
