Senior Product Marketing Manager
hace 2 semanas
Senior Product Marketing ManagerSea uno de los primeros solicitantes, lea la descripción completa del puesto a continuación y luego envíe su candidatura para que sea considerada.Denodo is looking for a smart, experienced, and highly motivated product and customer marketer to join the expanding product marketing team. The selected candidate will be primarily responsible for both global product marketing initiatives, as well as supporting regional demand generation needs.Location: Denodo office locations—London, Paris, Munich, or Madrid.Job Responsibilities & DutiesPositioning and Messaging: Understand the market, competitive position, and target market needs to create compelling business and technical level content.Demand Generation Support and Presentations: Work closely with the demand generation team to develop strategy and content for field marketing events and activities, including:Web seminars, tradeshows and events – with internal and external speakers.Landing page copy, by‑lines, blogs, email templates, newsletter content, banner ads, whitepaper content for targeted social/digital/print media.BDR scripts and enablement content.Support tradeshows and events as speaker, booth presence, customer and partner meetings.Customer Marketing: Collaborate with regional sales and customer success teams to identify and develop deeper understanding of customer case studies, and work with the customer to:Capture use cases and convert into compelling business‑value focused content, including written success stories, blogs, presentations and customer testimonials for internal (sales enablement) and external activities.Prepare and support customer advocates for various outbound marketing activities such as speaking slots at tradeshows, Denodo events and joint partner events, interviews with media and participation in customer‑win press releases.Provide customer references for analyst evaluations such as Gartner Magic Quadrants, Gartner PeerInsights, Forrester Waves and others.Encourage customer participation in Denodo user groups and advisory councils, both online and regionally across EMEA.Content Creation: Create and maintain marketing collateral documents, including:Product collateral, website copy, emails, articles, press releases, whitepapers.Solution briefs for targeted verticals with a focus on the supported region’s needs.Work closely with product management to translate technical vision into compelling messaging documents, collateral and demos.Collaborate with regional demand‑generation managers to develop new content and adapt existing content to regional campaign needs.Author and maintain customer case study content, including published briefs, sales tools and testimonials.Partner Marketing Support: Collaborate with the regional partner marketing team to engage partners with jointly compelling value propositions, solution briefs and case studies.AR and PR Support: Work with marketing communications to support regional analyst and press relationships, conduct briefings and inquiries with analysts and help increase their recommendation of Denodo to clients.Sales Enablement: Develop sales tools, presentations, solution‑selling sheets and sales plays. Support sales training activities, both regional in‑person and online.Social Evangelism: Write blogs, social posts and engage in social campaigns to promote Denodo thought leadership and brand.Desired Skills & ExperienceFluent in English and at least one continental European language (German, French, Spanish, Italian).BA/BS degree, preferably in a computer‑related field; MBA a plus.7+ years of experience in customer marketing and/or product marketing focused on data integration, data management, or data analytics in the enterprise sector.Experience with customer marketing or advocacy activities, building relationships with senior stakeholders and authoring compelling use‑case content.Outstanding written and verbal communication skills—writing various product literature, customer case studies, and white papers.Excellent presentation skills.Ability to manage deliverables in a dynamic, agile environment; work individually while collaborating with team members.Strong analytical and synthesizing skills to translate technical content into value‑based messages.Experience with demand generation, product management, customer success, partner marketing, digital marketing and creative marketing.Ability to communicate with remote international teams.Available to travel across EMEA (20% or less per month). xsgfvud Attention to detail and quality, delivering tasks on time.Seniority levelMid‑Senior levelEmployment typeFull‑timeJob functionMarketing and SalesIndustriesSoftware Development#J-18808-Ljbffr
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