Senior CRM Manager

Medier isn't just a marketing agency—we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns—we deliver results. ¿Le interesa este puesto? Puede encontrar toda la información relevante en la descripción a continuación.Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in. We are looking for experienced CRM professionals to join our growing team at different seniority levels — from CRM Manager to CRM Head . This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products. All the roles are on-site in Valencia. We will be happy to relocate youKey Responsibilities: Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging). Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention. Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI. Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives. Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements. Ensure compliance with data privacy regulations and responsible gaming practices. Depending on seniority: CRM Manager – execute and optimize campaigns within the defined strategy. Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members. Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team. Requirements: 3+ years of CRM experience within iGaming or Betting. Proven track record of managing CRM campaigns end-to-end, with measurable business impact. Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar). Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization. Excellent project management, communication, and collaboration skills. Fluent in English (additional languages are a plus). Proactive, adaptable, and comfortable working in a fast-paced, international environment. xsgfvud Reshape marketing with us. Let's work