AWWG Marketing Specialist

hace 7 días

Madrid, España BoF Careers A tiempo completo

Marketing Specialist (FIXED TERM - 6 MONTHS) – AWWG MadridPara una comprensión completa de esta oportunidad y de lo que se requerirá para ser un candidato exitoso, siga leyendo.Who We AreAt AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group, our global fashion group integrates iconic brands Pepe Jeans London, Hackett, and Faconnable. AWWG also serves as master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld in Spain and Portugal. With over 3,500 points of sale in 86 countries and a workforce of more than 4,500 employees, AWWG is committed to constant evolution and brand equity through innovative, aspirational, and sustainable products.ProjectAs a Marketing Specialist for our Licenses and Partnerships, you will align marketing calendars across 11 licences with Pepe Jeans, Hackett, and Faconnable GTM strategies, ensuring full integration with brand priorities and strategic intent.What the role entails\ Lead orchestration of marketing initiatives across all licence partners, managing planning, production, and on‑time delivery of campaigns.Serve as primary specialist interface between licence partners and internal marketing teams, coordinating campaigns, product imagery needs, PR initiatives, social activations, and cross‑functional marketing efforts.Uphold strategic and visual coherence, ensuring all licence activities are fully aligned with AWWG's overarching marketing strategy, brand direction, and category priorities.Manage full campaign lifecycles, including rights management, partner requirements, layouts, budgets, and invoicing.Maximize effectiveness of marketing investments, guiding licence partners to deploy budgets toward initiatives that drive sell‑out, elevate visibility, and reinforce brand positioning.Safeguard elevated brand representation across trade shows, POS materials, e‑commerce, DTC channels, newsletters, and social media.Oversee packaging and labelling approvals, coordinating with partners and graphic team to ensure full compliance with AWWG brand guidelines.Monitor partner performance against forecasts and business plans, proactively identifying risks, gaps, and opportunities for optimisation.Track and validate royalty payments, ensuring accuracy, timely collection, and alignment with contractual agreements.Prepare and lead quarterly Marketing & Business Reviews, delivering strategic insights, performance analysis, and recommendations.What we offerCorporate remote work policy and flexible working hours.Great discounts on the group brands.Canteen and parking for employees.Flexible benefits with Cobee (ticket restaurant, health insurance with Cigna, transport ticket or nursery ticket).Professional growth opportunities through internal mobility program "Move".Great international working environment.Requirements1‑2 years of experience in a similar role.Bachelor's Degree or higher in Communication, Marketing or similar.High level of English and Spanish (min. C1). Other languages will be valued. xsgfvud Expertise in Microsoft Excel and PowerPoint.Seniority LevelEntry levelEmployment TypeContractJob FunctionMarketing and SalesIndustriesAdvertising Services#J-18808-Ljbffr

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