Head of Product-Led Growth

Role TLDRPuede obtener más detalles sobre la naturaleza de esta vacante y lo que se espera de los solicitantes leyendo la información a continuación.Own self‑serve and PLG as a full revenue engine for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where product does most of the work, and add humans only where ROI is highest.About CloudTalkCloudTalk is an AI‑powered business communication platform backed by a $28 M Series B investment. It serves 4,000+ sales and support teams across scale‑ups and large enterprises, unifying calls, messages and customer experience in one place.The Challenge AheadWe’re looking for a commercial, experiment‑driven Head of PLG to scale our Product‑Led Growth (PLG) motion for micro customers, turning self‑serve into a full revenue engine.What You’ll Work OnTake end‑to‑end ownership of the self‑serve / PLG funnel: acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.Maximize revenue from the self‑served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes.Design the post‑signup journeyMap and continuously refine the post‑signup journey: from account creation to first successful call and ongoing usage.Reduce time‑to‑first‑value with sharp UX, smart defaults, and in‑product guidance.Identify and fix funnel drop‑offs (signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.Set “when to human” rulesDefine and iterate on “when to human” rules – when a user should stay fully self‑serve vs. when to route to Sales, CSM or CS.Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the highest incremental revenue impact.Run fast experiments with a dedicated squadLead a PLG team of ~2–3 software engineers with a high‑velocity, test‑and‑learn mindset.Maintain a sharp, prioritized PLG roadmap of experiments and bigger bets – and keep a tight feedback loop between results and next steps.Ensure robust tracking, analytics and dashboards for PLG KPIs (micro revenue, NRR, trial‑to‑paid, time‑to‑first‑value, funnel drop‑offs).Partner across GTMWork closely with Marketing, Sales, CS, RevOps, and Data to make PLG a company‑wide revenue engine.Feed insights back into pricing & packaging, messaging, and acquisition tactics for the micro segment.Champion product‑led thinking across R&D and GTM – using product as the primary lever for growth.You’re a Great Fit IfCommercial PM with proven PLG winsOwned or significantly influenced self‑serve / PLG funnels and can point to specific wins (e.g., +X% trial‑to‑paid, +Y% NRR, reduced churn, faster activation).Obsessed with UX for onboarding & activationDesign or co‑design clean, intuitive onboardings that get users to value quickly.Collaborate with UX / copy to optimize flows, in‑app prompts, paywalls, and upgrade nudges.Strategic, but hands‑onDefine a PLG strategy and roadmap, and rewrite a paywall, spec a test, or refine a signup step.Pragmatic, bias to action, and happy to ship iterative improvements that bring value.Thrive in a high‑ownership, fast‑moving environment.Data‑ and experiment‑drivenFluent in funnels, cohorts, and A / B tests, structuring clear hypotheses, success metrics, and post‑mortems.Comfortable with product analytics tools and event‑based tracking; push implementation of event‑based tracking across all aspects of the journey.Thrive in cross‑functional environmentsCollaborate with Marketing, Sales, CS, and RevOps to make PLG a company‑wide revenue engine.BenefitsGrowth: 1‑1 coaching, Leaders Academy & Learning & Development budget.Flexibility: Unlimited paid time off, flexible working hours, remote options.Well‑being: Recharge Fridays, fitness allowance, volunteer days.Perks: MacBook, referral bonuses, company merchandise, virtual & physical team building.Hiring ProcessInitial chat with the CPTO.Case study presentation.Culture bar‑raiser call with the CMO.Offer.Apply NowBe part of our journey to $100M ARR.Equal OpportunityWe are an equal‑opportunity employer. xsgfvud All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran or disability status.#J-18808-Ljbffr