User Experience Specialist

Trusted by industry leaders such as BMW, GE Healthcare, and Colliers International, PDF Butler provides innovative solutions that streamline document processes and enhance business efficiency.La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes.Our company was founded by a visionary Salesforce architect driven to tackle the complexities of document generation. Today, we have aglobal teamof dedicated professionals who share a commitment to revolutionizing document workflows for businesses around the world.At PDF Butler, we prioritizereliability, innovation, customer-centricity,andsustainability —values that drive our company culture and guide our mission to empower organizations with seamless, high-quality document generation solutions.As a Technical Marketer at PDF Butler, you will own and scale our digital growth engine. This role is highly hands-on and sits at the intersection of marketing, technology, and revenue. You will be responsible for driving qualified inbound demand through our website, SEO, paid acquisition, and Salesforce AppExchange presence. Your work will directly impact pipeline generation, product visibility, and revenue growth within the Salesforce ecosystem.Own the PDF Butler website end-to-end, ensuring performance, accuracy, scalability, and conversion optimization.Implement landing pages, experiments, and CRO initiatives to improve lead quality and volume.Ensure website best practices across performance, accessibility, analytics, and tracking.SEO & Organic GrowthDevelop and execute a comprehensive SEO strategy (technical SEO, on-page, content, and backlinking).Conduct keyword research aligned with buyer intent across the Salesforce ecosystem and document automation use cases.Partner with content and product teams to create SEO-driven pages that convert.Paid Acquisition & Google AdsOwn Google Ads strategy and execution, from keyword selection to ad copy, landing pages, and budget optimization.Continuously test, analyze, and optimize campaigns to maximize ROI and pipeline contribution.Drive consistent, high-quality inbound leads that support sales and partner-driven revenue.Build and optimize funnels across awareness, consideration, and conversion stages.Work closely with Sales to define MQL/SQL criteria and continuously improve lead quality.Ensure clean attribution, reporting, and visibility into marketing-sourced pipeline via Salesforce.Salesforce AppExchange SEO & VisibilityOwn and optimize PDF Butler’s Salesforce AppExchange listing for discoverability and conversion.Track and report on website, SEO, paid media, and inbound performance with clear KPIs.Identify growth opportunities through data, experimentation, and competitive analysis.Stay current on Salesforce ecosystem trends, B2B SaaS growth tactics, and technical marketing best practices.3 years) intechnical marketing, growth marketing, or demand generationfor a B2B SaaSStrong hands-on experience withwebsite management, SEO, Google Ads, and inbound funnels.Experience marketing within or adjacent to theSalesforce ecosystemis a strong advantage.Highly analytical mindset with the ability to translate data into action.Excellent written and verbal communication skills in EnglishWork with a fast-growing product trusted by global enterprise brands. xsgfvud Fully remote role with competitive salary, benefits, and opportunity to travelIf you’re excited to contribute to a forward-thinking company with a global reach, apply now to join PDF Butler and make an impact