Customer Relationship Management Specialist

hace 5 días


Madrid, España Wooman* A tiempo completo

Customer Relationship Management Specialist (CRM)Dé el siguiente paso en su carrera profesional ahora: desplácese hacia abajo para leer la descripción completa del puesto y envíe su solicitud.Wooman* Madrid, Community of Madrid, SpainLocation: Flexible modality with remote options (availability for US-aligned working hours)Experience: 4+ years managing CRM platforms and marketing automationWooman* is a digital marketing agency specialized in women’s health. We work with purpose-driven brands to create authentic and effective digital strategies that truly connect with women.We are looking for a data-driven marketing and customer experience professional to join our dynamic team driving female wellness.ResponsibilitiesDesign and execute CRM strategies focused on engagement, retention, and conversion, especially for health and wellness audiences.Set up and manage CRM platforms like HubSpot, Salesforce, Mailchimp, ensuring proper segmentation, tagging, and automation.Collaborate with content, design, and media teams to deliver effective email marketing campaigns.Create and optimize automated workflows (welcome series, re‑engagement, nurture campaigns).Monitor key metrics and report results to continuously improve strategy.Manage database hygiene and ensure compliance with privacy regulations (GDPR, HIPAA, CAN‑SPAM).Personalize experiences based on behavioral data and customer lifecycle stages.Conduct A/B tests to optimize campaigns and segments.Train teams and clients on CRM best practices.Qualifications4+ years hands‑on experience with CRM platforms and marketing automation.Strong analytical skills to interpret data and turn it into actionable insights.Experience designing email marketing campaigns with measurable results.Knowledge of segmentation, lifecycle marketing, and personalization strategies.Familiarity with tools like HubSpot, Mailchimp, Salesforce, Klaviyo.Understanding of email marketing and data privacy regulations.Ability to manage multiple projects and meet deadlines.Availability for flexible hours aligned with US projects.Selection Process1 or 2 virtual interviewsConstant communication about the process statusEqual OpportunityAt Wooman* we promote gender equality and guarantee a selection process free from discrimination based on ethnicity, religion, sexual orientation, disability, or any other condition. xsgfvud We value diversity and inclusion as fundamental pillars of our team.Seniority LevelMid‑Senior levelEmployment TypeFull‑timeJob FunctionMarketingIndustriesAdvertising Services#J-18808-Ljbffr



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