Trade Marketing Analyst

Join to apply for theAumente sus posibilidades de conseguir una entrevista leyendo la siguiente descripción general de este puesto antes de presentar su candidatura.Trade Marketing Analystrole atBridgestone EMEAAbout UsBridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a Bridgestone West strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.Position SnapshotJobReq ID: 54533Type of work: HybridType of contract: Open-ended/permanentFull/Part Time: Full timeLocation: Madrid, ESAbout The RoleAs a Regional Trade Marketing Specialist, this role will work in full coordination with the Regional Trade Marketing Senior Manager, aligning with Consumer BU priorities and BSEMEA Business Marketing guidelines. This position is based in the Madrid office.ResponsibilitiesLead the implementation of all trade marketing activities ensuring a close contact and follow-up with the different internal and external stakeholders.Propose and execute sell-in/Sell-on/Sell-out promotional plans.Communicate all trade marketing plans and actions across the region and at European level BSEMEA.Periodical visits to key strategic dealers to define and present trade marketing plans.Achieve the quantitative & qualitative OB targets focusing on strategic products boost and OP target contribution.Apply ROI measurement tools to evaluate the effectiveness of trade marketing initiatives.Inclusion of central available on-the-shelf Promotional Tools developed by the central team into local market strategies when relevant, ensuring alignment with regional needs to enhance sales performance.Follow up and control of the marketing budget.Translate and localize all the different sales enablement assets & POS/Digital materials implementation.Support Senior Trade Marketing manager on the definition of the proper strategy to ensure the right visibility of our brands and products at POS in line with product priorities and guidelines.Execute marketing activations and needs at POS such as openings, events, etc.Integrate when possible the Brand activation assets as sell-in/sell-out tools to grant brand consistency and reinforce the impact of our Brand investments.Manage and optimize digital platforms designed to support sell-in and sell-out strategies, ensuring a seamless experience for trade partners and customers.Monitor platform performance and user engagement, leveraging data to identify improvement opportunities and drive adoption.Lead the rollout of new features or upgrades to digital trade platforms.Develop and implement marketing automation workflows in cooperation with Business Marketing Digital Lead and COE to streamline customer engagement and communication processes.Analyze customer journey data to optimize touchpoints and increase conversion rates within trade channels.Qualifications And Experience RequiredAcademic backgroundUniversity degree in Marketing & Communication or University degree in Business Management and Administration.ExperienceTrade & Channel Marketing achievements proved. 5 years’ experience in Sales & Marketing preferably in Consumer Goods Industry and/or Automotive Industry.LanguagesSpanish (native): written & spokenEnglish (advanced): written & spokenSoft SkillsPlanning & organizing capacityLeadership and Team DevelopmentCreative & innovativeGood communication abilityTeamwork capacityNegotiation abilityWhat We OfferA supportive and engaging onboarding experience to ensure a smooth transition into our team.The opportunity to develop and grow, through training and regular mentorship.Corporate Social Responsibility activities.A truly global, dynamic and challenging work environment.Agility and work/life effectiveness and your long-term well-being.A diverse and inclusive team. xsgfvud We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionBusiness Development and SalesIndustriesMotor Vehicle Manufacturing#J-18808-Ljbffr