PR & Press Relations Specialist

hace 2 semanas

Sant Cugat del Vallès, España GIGI STUDIOS A tiempo completo

Are you passionate about storytelling, building strong relationships, and driving brand visibility on a global scale?

GIGI STUDIOS, an innovative leader in eyewear design, is seeking a PR & Press Specialist to join our dynamic team and contribute to the global success of our upcoming and existing collections.

ABOUT US:

At GIGI STUDIOS, we believe in creating eyewear that goes beyond functionality—merging timeless aesthetics with modern craftsmanship.

We’re expanding our Brand & Communication Department and we are looking for a PR & Press Specialist to support and amplify our brand and vision.

As the Global PR & Press Specialist, you will:

- Execute and further develop the global communications strategy to strengthen GIGI STUDIOS’ positioning within the fashion and eyewear industries.
- Build and maintain strong relationships with key media outlets, journalists, editors, influencers, stylists, and other relevant industry stakeholders.
- Write, edit, and distribute press releases, media kits, newsletters, and editorial content aligned with the brand’s values, visual identity, and strategic objectives.
- Secure high-impact media coverage across top-tier publications and relevant online and offline platforms, both B2B and B2C.
- Plan and execute press events, product launches, showroom days, and brand activations, ensuring strong media attendance, impactful storytelling, and meaningful engagement.
- Develop and manage PR collaborations, brand ambassador initiatives, and partnership opportunities to enhance brand reach and cultural relevance.
- Monitor, analyze, and report on media performance, providing monthly insights, ROI measurements, and actionable recommendations.
- Collaborate closely with internal teams—including design, marketing, content, and trade marketing—to ensure consistent messaging and a cohesive brand narrative across all channels.

Key Responsibilities:

- Craft compelling narratives to highlight the uniqueness of our designs and the upcoming sunglasses collection.
- Oversee global media relations, ensuring the brand’s voice is represented accurately across diverse markets.
- Stay ahead of industry trends and identify opportunities for innovative PR strategies.
- Coordinate with external PR agencies and consultants as needed.

Requirements:

- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- Minimum 3 years of experience in a similar PR role, preferably in a multinational company or with international experience.
- Excellent written and verbal communication skills in English and Spanish (other languages are a plus).
- Strong ability to build relationships with media and influencers.

What We Offer:

- The opportunity to work with a fast-growing, innovative brand shaping the future of eyewear.
- A dynamic and inclusive work environment.
- The chance to make a global impact through creative storytelling and meaningful connections.

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