KAM Madrid

KAM MADRID

MADRID

Our “Why”

At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.

Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.

Snapshot of What We’re Looking For

Do you have what it takes to become a big cog in our WD-40 wheel?

We’re looking for a Key Account Manager (KAM) for the Trade channel in the Central Spain territory (Madrid, Valladolid, Toledo, Zamora, Salamanca, Palencia, Segovia, Guadalajara, Ávila). He/she must be a strategic, proactive commercial leader who can build growth plans and make them happen.

He/She will be responsable for developing and executing 12–24-month national sales programs within Trade (distributors, hardware stores, industrial supplies, wholesalers and buying groups) to achieve/exceed Revenue and EBITDA targets. You’ll work closely with Marketing to align customer plans with our 5-year strategy, and you’ll lead a GPV while coordinating external merchandisers.

If you’re a strategic, hands-on KAM who loves building customer growth plans, negotiating smartly, and executing with excellence, we’d like to meet you.

The role Will be located in Madrid with 60-70% of travel.

What you’ll do

- Own and grow key Trade accounts to deliver Revenue and EBITDA targets, partnering with Strategic Account Managers on account planning when needed.
- Build 12–24-month commercial plans and turn them into execution: promotions, distribution, visibility, pricing and customer development.
- Sell consultatively: identify customer needs and deliver solution-based, category-led proposals, using market, shopper, digital and POS insights.
- Create end-user demand through customer-specific marketing plans, based on sales analysis, digital performance and in-store data.
- Lead activation excellence: manage campaigns, trade shows, sampling, training, displays, in-store and online execution, and e-commerce rollouts in coordination with Marketing.
- Run the business with discipline: account plans, P&L ownership, forecasts, budget control and performance tracking.
- Negotiate and manage contracts (rebates, logistics, promotions, special terms) and ensure compliance.
- Drive operational readiness: logistics, distribution, availability, stock, and commercial activations with customers.
- Boost digital presence: review customer content, guide website setups and recommend improvements.
- Lead people and execution on the ground: manage a GPV and lead external merchandisers across channels.
- Ensure compliance with applicable regulations (GDPR, hazardous goods, etc.).

What we’re looking for?

Must-haves

- 5+ years of relevant commercial experience in FMCG/consumer goods business development, including opening new opportunities and growing existing customers
- Strong experience in Trade / distribution environments (hardware, industrial supply, wholesalers, buying groups, DIY/retail distribution or similar)
- Solid understanding of Category Management and Trade Marketing execution (in-store + online)
- Fluent English (minimum B2)
- Valid driving license
- Comfortable with 80% travel across the Madrid region

Nice to have

- University degree (MBA a plus)
- Experience in Key Accounts in FMCG / DIY retail distribution
- Commercial exposure to automotive wholesale, hardware, industrial channels or similar
- Good command of MS Office and CRM/ERP tools

Skills that will make you successful

- Relationship building, influence and negotiation in technical/direct or indirect sales
- Strong numerical and analytical skills (forecasting, margin analysis, P&L, trend analysis, market studies)
- Strong communication and presentation skills
- Ability to plan and adapt priorities under tight deadlines
- Problem-solving mindset, ownership and accountability
- Resilience, perseverance and learning agility
- Team orientation and leadership capability

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

- We value doing the right thing.
- We value creating positive lasting memories in all our relationships.
- We value making it better than it is today.
- We value succeeding as a Tribe while excelling as individuals.
- We value owning it and passionately acting on it.
- We value sustaining the WD-40 Company economy.

If you believe you share our values, have the skills and experience to make a difference and want to be part of a passionate and dynamic team, please apply adding a COVER LETTER to explain why you are the right candidate and how you will make the difference and sending them to excellentiam@excellentiamconsultores.com.