Field Marketing Specialist – Guadalajara México

hace 3 semanas

Cuenca, España Bydrec A tiempo completo

About the Company

Bydrec, Inc. is a California-based company that connects top Tech talent from Latin America with U.S. companies looking to expand their development teams. Learn more at bydrec.com.

About the Role

This role supports regional field marketing initiatives for a global organization that works closely with enterprise and IT-focused teams across LATAM. It offers high visibility, regional impact, and close collaboration with Field Marketing and LATAM Marketing leadership.

Location: Guadalajara, Mexico

Work Model: Hybrid

Key Responsibilities

Event Planning & Vendor Management (LATAM):

- Conduct comprehensive research to identify venues aligned with event objectives and requirements.
- Establish and maintain direct relationships with vendors to ensure seamless communication and collaboration.
- Coordinate with vendors during pre-event phases to ensure timely and successful event execution.
- Manage Purchase Order (PO) requests to support smooth logistical and operational processes.

Digital Marketing & Operations:

- Create, manage, and update landing pages using Swoogo to support event marketing initiatives.
- Lead and consolidate the LATAM digital and social marketing plan in collaboration with Field Marketing leadership.
- Capture and curate content during in-person events for pre- and post-event marketing use.
- Create engaging content for LATAM social media channels and ADEs to drive visibility and engagement.
- Oversee content translation from English to Spanish, ensuring brand consistency across all assets.
- Provide on-the-ground operational support to the LATAM Marketing Manager to ensure smooth execution of activities.
- Develop and execute digital marketing strategies focused on Mexico, supporting regional growth and online engagement.
- Build and execute Eloqua campaigns to streamline marketing operations and improve efficiency.
- Support campaign creation and tracking in Salesforce (SFDC), including MF and OT campaigns.
- Develop expertise in BEACON reporting and waterfall analysis in collaboration with Field Marketing leadership.

Required Skills & Experience

- Experience in field marketing, event marketing, or marketing operations within LATAM.
- Strong experience coordinating events and managing vendors.
- Hands-on experience with Swoogo, Eloqua, and Salesforce (SFDC).
- Strong organizational skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication skills and attention to detail.
- Fluent in English and Spanish (Portuguese is a plus).
- Ability to work in a hybrid model based in Guadalajara, Mexico.
- English level B2+ or advanced C1 (spoken and written).

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