Digital Business Expert. Marketing

Want to join a brand that everybody knows and loves? In McDonald’s we’re aware of our scale and work to have a positive impact wherever we operate. If you’re looking for a company that’s committed to care for our planet, society, and economy, keep reading

We are looking for a strategic and business-driven Digital Business Expert (Product Owner) to lead the development and optimization of digital products that drive growth, user engagement, and competitive differentiation. This role is pivotal in shaping the digital business strategy, enhancing the Martech ecosystem, and ensuring seamless coordination across cross-functional teams.

Main responsibilities:

- Strategic Digital Product Leadership: Define and evolve the digital product portfolio to support business objectives, user acquisition, and engagement across owned digital channels.
- Business-Driven Product Development: Recommend and prioritize product development initiatives (new builds and optimizations) based on market trends, competitive benchmarks, user insights, and internal business needs.
- User-Centric Innovation: Identify and validate user needs through research, platform analytics, feedback loops, and experimentation, ensuring products deliver real value and relevance.
- Product Specification & Roadmapping: Translate business goals and user expectations into clear product specifications, balancing technical feasibility, legal compliance, and strategic synergies.
- Project & Stakeholder Management: Lead digital product initiatives in close collaboration with developers, designers, data analysts, and business stakeholders. Ensure timely delivery, budget control, and alignment with strategic goals.
- Go-to-Market Execution: Oversee product launches by coordinating with marketing, operations, and tech teams to ensure successful rollouts and fast adoption.
- Digital Performance Optimization: Monitor key business and digital KPIs, identify improvement opportunities, and implement actions to enhance product performance and business impact.
- Martech Ecosystem Oversight: Contribute to the evolution and governance of the martech stack, ensuring tools and platforms are effectively leveraged to support product and business goals.
- Cross-Functional Collaboration: Act as a connector between digital, media, marketing, data, and IT teams to ensure alignment, transparency, and shared ownership of digital initiatives.
- Reporting consolidation for digital assets KPIs for Spain & Global teams.

Experience

- Minimum of 5 years on proven working experience in Ecommerce, digital marketing, reporting and data, digital media with focus on audiences, CRM and Loyalty.
- Working knowledge leading end to end projects with autonomy and empowering in-house and external stakeholders.
- Working knowledge of digital baseline: SEO – Paid Media – Programmatic – UX – Customer journeys – reporting – AB TEST – Marketing Automation – social listening
- Working knowledge with Webs and Apps developments
- Working knowledge with CRM and customer segmentation strategy.
- Working knowledge consumer digital systems experience.

Competences

Standard competencies.

- Able to manage multiple projects at the same time.
- Decision maker, high level of autonomy.
- Good problem-solving and communication skills.
- Planning and controlling budget and spending of the department.
- Identify and manage project risk and maintain project plan.
- Develop and maintain effective relationships with global team key contacts.
- Able to have the high-level vision and strategy, to see how each initiative fits within the digital ecosystem.
- Help grow the team and seek out new relationships with contractors.
- Manage expectations with explanation of requirements on a technical and nontechnical basis.

Specific competencies

- Able to summarize and prioritize information for executive decisions.
- Manage external contractors and in-house staff to ensure deadlines.
- Participate in the building of the 360º omnichannel strategy.
- Business and consumer oriented.
- Always considering business impact and profitability.

Languages and office automation.

- Excel: Expert level
- PPT: Advanced Level
- English: C1.

Education

Master's degree in digital marketing or a related field

What can we offer

- Flexible schedule for a healthy work/life balance
- 37.5 hours working week, 27 days of annual leave
- Competitive salary reviewed annually
- Remuneration package beyond your salary: tip + health insurance + life insurance + accident insurance + pension plan + restaurant card
- Flexible remuneration such as childcare vouchers
- Career and development plan (that can take you anywhere in the McDonald’s world)
- We care for digital disconnection
- We are a family-friendly company
- Great work environment
- Annual awards (to recognize the extraordinary)

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