UX & Design Director

About us

Royal Queen Seeds is one of the world’s leading cannabis seed brands.

What started in 2011 as a single website has evolved into a global, digital-first company with brand stores, international reach, and a strong focus on innovation, education, and community.

Our digital team is based near Barcelona in a modern, open, and collaborative office environment. We move fast, test constantly, and care deeply about brand, product, and user experience.

We collaborate with iconic global figures and cultural leaders — including Mike Tyson — and develop experiences for both direct-to-consumer (B2C) and business-to-business (B2B) audiences.

As we enter a new phase of growth, we are redesigning and elevating the RQS experience, and we’re looking for a UX & Design Director to lead this transformation.

The role

As UX & Design Director , you will own the UX vision, design quality, and visual consistency across B2C and B2B digital experiences , with a strong focus on e-commerce performance, brand storytelling, and scalable design systems.

You will work closely with:

- Internal teams (Design, Growth, CRM, SEO, Content, Development, B2B)
- Senior stakeholders and management

This role combines strategic leadership, hands-on design oversight, and operational excellence. You won’t just design, you’ll define standards, guide execution, and ensure quality from concept to live product.

Your mission

Deliver a modern, conversion-optimized, and brand-driven digital experience across B2C and B2B , by building a strong UX operation, elevating design quality, and aligning user experience with business growth, including high-profile collaborations.

What you’ll be responsible for

UX & Product Experience (B2C & B2B)

- Define and own the global UX vision for RoyalQueenSeeds.com and related B2B digital platforms.
- Lead the new website layout implementation.
- Review, refine, and elevate UX/UI proposals with quality tweaks, brand alignment, and CRO focus.
- Oversee post-implementation QA and UX debugging (layout issues, responsiveness, usability flaws).
- Ensure seamless experiences across homepage, navigation, PDPs, collections, landings, and B2B portals or flows.

Design Direction & Brand Consistency

- Own the visual language and design system across B2C, B2B, CRM, campaigns, and partnerships.
- Ensure brand storytelling is consistently expressed through layout, imagery, and hierarchy.
- Supervise logos, imagery, and visual assets across projects
- Act as final design quality gate before implementation.

B2B Experience & Marketing Assets

- Define UX and visual standards for B2B journeys (wholesale, partners, distributors).
- Oversee design of B2B marketing and sales materials (digital and print).
- Ensure consistency between B2B brand expression and B2C experience, while respecting different user needs.

Design Operations & Workflow

- Structure and optimize Figma workflows, libraries, and handoffs.
- Build scalable processes between design, development, marketing, and B2B teams.
- Document UX decisions, standards, and best practices.

Leadership & Collaboration

- Lead and mentor designers (and potentially grow the design team).
- Collaborate closely with Growth, CRM, SEO, Content, and B2B teams to align UX with performance goals.
- Participate in management meetings, presenting progress, risks, and opportunities.
- Translate business objectives into clear UX and design priorities.

What we’re looking for

Experience & Skills

- 4+ years of experience in UX/UI, digital design, or product design, with leadership exposure.
- Strong background in e-commerce UX.
- Excellent command of Figma (components, systems, collaboration workflows).
- Solid understanding of CRO, usability, and performance-driven design.
- Strong visual design foundations: typography, layout, hierarchy, branding.
- Ability to debug UX/UI issues post-implementation.

Soft skills

- Ownership mindset: you take responsibility for outcomes, not just deliverables.
- Clear communicator, able to give structured, constructive feedback.
- Comfortable balancing strategy and hands-on execution.
- Proactive, organized, and detail-oriented.
- Collaborative leader who elevates others’ work.

Languages

- Fluent in English
- Spanish is valued

What we offer

- Permanent contract
- Flexible working hours (Monday–Friday)
- Attractive compensation package
- Open, dynamic, and international work environment
- High ownership and real impact on a global brand
- Exposure to cutting-edge marketing, UX, CRO, B2C, B2B, and high-profile collaborations
- Free food, drinks, and fruit at the office ☕

Note: Due to location, access to a car or motorbike is required.

Why this role is special

You’ll be joining Royal Queen Seeds at a pivotal moment: redefining its digital experience, scaling B2B and B2C platforms, and working on globally visible projects, including collaborations with icons like Mike Tyson.

This is not a pixel-pushing role. It’s a strategic UX & Design leadership position with real ownership, real impact, and real reach.