E-Commerce Creative Strategist

About the Role In today’s advertising landscape, where Media Buying is largely automated by algorithms, the only real lever for growth left is Creative Strategy. At Prominence, we are looking for a Creative Strategist who masters and executes our rigorous system of Creative Exploration and Creative Exploitation. You are the architect of our ads. You build the bridge between the consumer's deepest pain points and our clients' USPs. You are responsible for filling the funnel with winning concepts. You work cyclically and methodically: - Exploration: You test new messaging on new consumer avatars. You break new ground. - Exploitation: You milk the winners. You iterate on hooks and formats to extract maximum profit from a proven concept. At Prominence, you are the guardian of the message. We live by the mantra "Everyday in Everyplay, Count on Me"—meaning you take full ownership of the quality of every briefing and the performance of every ad. Who We Are Looking For Prominence isn't for everyone, but it might be for you if our core values define your compass. You must be comfortable with psychology, data, and systems. 1. Ownership Mentality You own the Customer Avatar. You review it every 90 days. You dig into Reddit forums, customer reviews, and product pages to understand what the customer truly feels. - You don’t wait for feedback. If an ad fails during the 'Exploration' phase, you analyze why the hypothesis was wrong and adjust the briefing. - You control quality. A briefing is only "done" when an editor or designer can blindly turn it into a winner. 2. Kaizen (Creative Exploitation) You are never "done." When we have a winning ad (High Spender, High Result), the real work begins for you: Exploitation. - You apply the philosophy of continuous improvement: "How can we test the same message with a different hook? What if we turn this HiFi video into a LoFi version? What if we give the UGC creator a different script?" - You use tools like Foreplay and analyze "Old School Ads" (Ogilvy style) to keep your winners fresh and stay ahead of "Ad Fatigue." 3. Unreasonable Hospitality You understand that marketing is empathy at its core. You investigate: "What pain are we solving?" and "What aspiration/state of happiness are we offering?" - You translate the client's technical USPs into emotional benefits so the consumer feels truly understood. What Success Looks Like Necessary Skills - Systematic Thinking: You understand the difference between Exploration (testing new avatars/messages) and Exploitation (creating variations of winners). - Research Master: You know how to navigate the depths of the internet (Reddit, Competitor Reviews) to find ammunition for your hooks. - Format Fluency: You know exactly when to deploy which format: HiFi video, LoFi (iPhone) video, UGC, Static, GIF, or Carousel. - Direct Response Copy: You can translate pains and aspirations into short, powerful scripts. Impact & Results - Hit Rate: The percentage of your 'Exploration' concepts that prove scalable. - Lifespan: How long you can keep winners alive through smart 'Exploitation' (iterations). How Your Workflow Looks (The Machine) You are the operator of our Creative Workflow. Phase 1: Research & Avatar (The Foundation) - You dive into the data. Who is the customer? - You analyze forums, reviews, and competitors. - You define the Pains and Aspirations (Desires). - You connect the product's Unique Selling Mechanisms (USPs) to these insights. Phase 2: Creative Exploration (The Hunt) - You go hunting for new winners. "What do I want to communicate to this new avatar?" - You choose the format (e.g., UGC or Static). - You write briefings for completely new angles. This is about taking risks and testing. Phase 3: Analysis & Briefing - The ads are live. The data comes in. - Did the message work? No? Back to the drawing board (Research). - Yes? Then we move to Phase 4. Phase 4: Creative Exploitation (The Goldmine) - We have a winner. Now you apply Kaizen. - You create briefings for iterations: - "Use the same message, but test 3 new hooks." - "Turn this video into a Carousel." - "Adjust the styling slightly." - You optimize high-spending ads to maximize ROI. What's In It For Me? - Strategic Key Role: You are the brain behind the campaigns. Without your briefings, the Media Buyer stands still. - Competitive Salary & Bonus: Based on experience and the performance of the accounts for which you strategize. - Kaizen Budget: Want to learn how to write better UGC scripts or dive deeper into consumer psychology? We pay for your training. - Tools: Access to the best tools on the market (such as Foreplay, Motion, etc.) to do your work. - Remote & Flexible: Work where and when you are productive, as long as you overlap with the team's core hours. Next Steps Send us one example of a creative briefing you have created, OR describe a case where you "milked" a winning ad (Exploitation) through iterations. We want to see how you think, not just what you make.