Interim Head of Field Marketing, Madrid

hace 4 semanas

Madrid, España Michael Page A tiempo completo

Interim Head of Field Marketing
Perfil buscado (Hombre/Mujer)

The Head of Field Marketing is responsible for ensuring an effective top-down/bottom-up flow between the national and field and consumer collecting teams. Working cross functionally to contribute to the annual business plan by creating, planning and executing brand and marketing initiatives in all areas of the marketing mix (Consumer Collecting, Sports, Culture, Brand and Media Network) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.

Strategic Direction and Rightness of Brand Priorities

Share global and national Clients strategies, objectives and philosophies with the field and establish and implement the national field marketing strategy.
Define ideas and programs which build brand image and increase understanding of the product functionality on a local level.
Work in conjunction with the sales team to build mental availability hand in hand with the physical availability within On Premise and Off Premise.
Work in close collaboration with Head of Sports Culture to properly capitalise local insights through regional activations to increase relevance.

Premium Appeal of Local Pride

Create and support local key events, scenes and marketing opportunities in line with our Clients brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities.

Marketing Innovation

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.

Organizational Capabilities and Enabling Structure

Act as a role model and display our Clients values with a consistent tone of voice that is motivating and inspiring.
Act as a role model and part of the senior leadership team as well as key player in Marketing leadership team.

Proven experience in team management is essential
Previous experience in a FMCG firm is a must

Bachelor in Marketing or Sales.
Fluent in English.
Willingness to travel frequently.
+10 years marketing experience preferably in brand, sports/events, culture marketing or commercial.
+5 years experience of line management with expertise in hiring, training, administration and motivating teams.
Proven experience with delocalised large teams
Knowledge of the FMCG industry, including agency and sales insights and/or profound background in sports and/or culture marketing and/or the media business / digital world.
Ideally, experience in working with commercial teams general sales or trade marketing.
Proven background in negotiation and management of projects and budgets.

Our client is the global leader in its market segment.

We offer you the possibility to work in an iconic company, with a dream workplace and an unbeatable working environment.

Flexibility in working hours.

The start date is immediate, so the candidate who applies must be available - a maximum of 15 days.

Marketing,

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