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Senior Program Manager, Amazon Ads
hace 4 semanas
Experience in professional non-internship marketing
- Experience in developing and managing acquisition marketing or channel programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. If you're interested in joining a rapidly growing team working to build a unique, world-class Ads support model with a relentless focus on the customer, we are seeking an experienced Ads program manager to set up a new Ads support program for SMB advertisers across 6 continents.
Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. In particular you will:
- Build up the 1:1 support management program for unmanaged advertisers which will consists of an inhouse team & an outsourced vendor with SOPs, process adherence, mechanisms and service guidelines.
- Monitor & improve performance of both team by incorporating SOPs, training plans and a performance scorecard that includes best practices, procedures, and a framework for innovations.
- Define metrics, tools, and processes to achieve high-value actions (HVA), marketing-driven revenue (MDR), and productivity goals.
- Identify gaps in Amazon's Ads 1:1 support offering for unmanaged advertisers compared to competitors, and collaborate with the relevant teams to develop plans to address those gaps.
- Identify opportunities to improve Amazon's ad products based on customer feedback, data analysis, and feature gaps with competitive products.
- Collaborate with the Ads finance team to build an appropriate attribution model that demonstrates the impact of the ads consultant team.
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
