Theater Category Manager
hace 1 mes
**Context**
HP’s **Personal Systems Category **is the primary interface in between the global product development teams (aka. GBUs) and the local revenue generating organizations (aka. **Markets**) and drives the product offering and sales enablement. The **Displays & Docks global Category team **manages **HP’s portfolio of computer monitors across the Commercial and Consumer segments, as well as the Commercial docking stations**, both product categories which are essential to the hybrid life experience across the world for optimal visualization and seamless connectivity at home, in the office and on the go.
**Responsibilities**
The **Displays & Docks Theater Category Manager** (TCM) is the **federating and value-adding point of contact** for the Markets into GBU and Category product lifecycle management colleagues, and vice-versa.
As TCM, you will:
ENGAGE
- ** Market intimacy** - Build and maintain an intimate **understanding of Market dynamics** (customer insight, distribution landscape, competition portfolio and sales and marketing activities, cultural and economic specifics, demand landscape, purchasing behaviors, decision-criteria and journeys, incremental business opportunities ), and regularly educate the rest of the organization on Market specifics.
- ** Product mix** - **Understand Market landscape by monitoring product mix and performance, as well as competitive positioning (market share, pricing ) thanks to market data analysis**. Maintain product knowledge at an actionable level by **attending training sessions** together with in-Market representatives and sales community members.
- ** Orchestrate** - To enable effective collaboration, organize and facilitate regular **cadences** and maintain a **fruitful and efficient working relationship** with Market leads, Category product lifecycle managers, and GBU stakeholders, to lead for growth with motivated field teams and backend technology and product experts. Facilitate **best practice sharing** across Markets.
- ** Escalations** - Manage **current product-related escalations** from Markets (e. g. specials and derivative requests such as deal enabling configurations, timing changes, cross-category solutions ), and drive to resolution, working closely with Technical Consultants, Category product lifecycle managers, and GBU experts.
ENABLE
- ** Product launch** - **Support regional new product introduction (NPI**) with enabling functions (demand planning, supply chain, pricing, marketing ) by ensuring launch needs are met, delivering cross-touchpoints training, and** drive adoption **of special derivative products and solutions. **Influence launch forecasts**, working with Category product lifecycle managers.
- ** E&O optimization** - **Influence short term inventory** to help deplete stock and motivate end-of-life and lifecycle extension decisions to **minimize excess and obsolescence costs**.
- ** Ecosystem** - Identify attach opportunities, recommend optimal solutions, deliver **‘better together’ experiences** for customers.
- Constantly **seek efficiencies** through process improvement and structuration of the activity.
GROW
- ** Demand** - Thanks to **continuous attention and interaction**, proactively anticipate needs and opportunities and reactively provide solutions.** Identify and articulate additional demand opportunities and support needed**, for both attach _(e.g. primary equipment, connected to HP PCs)_ and standalone _(e.g. connect to non-HP PCs, expansion, and renewal)_ businesses, and project-manage actions and decisions towards timely delivery of solutions. Drive execution of **growth initiatives** across the **4P**s.
- ** Funding** - Optimize in-Market usage of **GBU rebate and incentive funding** working together with the Business Management team and the GBU program manager.
- ** Field presence** - Contribute to **regional/country events with customers and channel partners** to positively impact demand.
- ** Gain mindshare** for Displays & Docks internally and externally.
**Key metrics**
You will be measured on market share and financial performance, optimization of the portfolio, Market satisfaction and deals enabled, success of growth initiatives, uptake of derivative products, volume forecast accuracy, contribution to the HP ecosystem, and demonstration of putting the HP values to work.
**Education and Experience**
- ** 7yrs+** IT/CE product management, category management, sales, or business development experience
- Master-level engineer/business degree
- Corporate, SMB, and consumer segment experience (use cases, purchasing process, distribution channels ).
- Familiarity with IT technologies and systems
**Knowledge and Skills**
- Highly knowledgeable of product/solution family and the business needs of the target customers.
- Demonstrated knowledge of general marketing function either through education or work experience.
- Project management and self-organization
- Self-motivated
- Passion for products
- Com
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