Director, Creative Strategy

hace 3 semanas

Barcelona, España Novartis Argentina A tiempo completo

Job ID- 368592BR- Mar 27, 2023- Spain**Job Description**:

- Novartis’ ambition is to be a recognized leader in customer experience and engagement (CE&E). The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.
- This role is part of the Customer Experience Strategy & Activation team of the CE&E, IMI organization - a team of innovative, passionate talent focused at designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.
- As Director, Creative Strategy, you will drive and work with agencies of record across brands and therapeutic areas to define and execute the creative expression of brand and disease awareness content assets. This role is a critical creative management function that upgrades our ability to deliver on the ‘how’ that captures a differentiating expression of core content assets across the sales force, web, congresses, media and patient support platforms. Experience in providing strategic inputs that inform the creative process is an essential element of the job combined with the ability to understand the clinical context and know ‘what good looks like’ in order to set high standards for agencies to deliver on.
- Major accountabilities:

- In partnership with the ED Creative Strategy- Work on the development of strategy briefs, partnering with Therapeutic Area (TA) leads from CE&E and Global Product Strategy & Capabilities (GPS&C) and engage with agency teams including creative functions to shape the output
- For priority brands and/or campaigns, review agency creative and provide input
- Knowledgeable in emerging creative / storytelling trends, formats and specifications
- Work on a wide array of brand or product challenges and engagement needs, able to translate strategic objectives into creative tactical choices that maximize customer impact
- Ensure best practices in creative briefing and agency management in partnership with country leads
- Ensure optimum set-up, processes and practices are in place for agency capability management across creative deliverables across traditional and emerging marketing channels and platforms
- Engage, mentor and partner with design leads across the business to define strategic inputs for content and experience design

**Diversity & Inclusion / EEO**:

- Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Minimum Requirements**:

- 7+ years in creative strategy role at an organization with responsibility to deliver creative assets
- Experience strategy perspective through the development of web, social media/display, sales force, conventions/physical installations that served as strategic brand differentiators; fluent/knowledgeable in ad specs
- Track record for delivering high-quality marketing assets at a high level of refinement and ideally across global audiences
- SME or fluent in user experience design, content strategy, and brand/product story telling
- Ability to understand of the regulatory and privacy environment in marketing to HCPs and patients

Desirable requirements:

- Hands-on prior experience developing creative and/or creative concepts at external agency preferred

Excellent collaboration skills; avoid silos, across channels
- Detail oriented with excellent problem-solving abilities, able to communicate and articulate solutions, both written and verbally, in a clear and easy-to-understand way.

Ability to navigate ambiguity, driving towards simple solutions to complex problems with a keen understanding and appreciation of user experience.
Why consider Novartis?
766 million. That’s how many lives our products touched in 2021 and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying
Imagine what you could do at Novartis

We are Novartis. Join us and help us reimagine medicine.

Division
- PHARMA

Business Unit
- REGION EUROPE PHARMA

Location
- Spain

Site
- Barcelona Gran Vía

Company / Legal Entity
- Novartis Farmacéutica, S.A.

Functional Area
- Marketing

Job Type
- Full Time

Employment Type
- Regular

Shift Work
- No

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