Senior Copywriter

**Senior Copywriter**:
Copywriter

All Offices/Remote

**The Role**

We are seeking a Senior Copywriter with exceptional creativity and experience in the trading/finance industry to join our dynamic team.

This role requires a keen understanding of:

- The trading industry and our bespoke trading platform.
- How to produce content across all branches of digital marketing (PPC, SEO, CRM, Promotions and Campaigns, etc.) and Product.
- The ability to tailor content to meet internal & external stakeholder expectations.
- How to address both newbie and expert level traders in order to craft content that inspires and motivates new sign ups to our platform.

Content is the cornerstone of our marketing operations and a critical part of our digital marketing success

**Responsibilities**
- Create, oversee and manage our content calendar to ensure that content objectives creation KPIs are delivered according to schedule.
- Produce product, promotional and campaign content such as mailers, reminders, SMS, push notifications, landing page content, and banner copy to support marketing initiatives.
- Work closely with the marketing and design teams to ensure brand consistency and alignment with overall marketing strategies.
- Conduct thorough research on industry trends, market insights, and competitor analysis to inform content creation.
- Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
- Stay up-to-date with industry best practices and emerging trends in copywriting and digital marketing.
- Understand the power and place of AI in today’s digital marketing world.

**Prerequisites**
- Bachelor's degree in Marketing, Communications, English, or related field.
- Native English speaker or speaks English at a high working proficiency level.
- 5+ years of experience in copywriting, experience in the trading/finance industry is a must.
- Proven track record of creating high-quality content across various formats and platforms.
- Strong understanding of SEO principles and best practices.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in content management systems (CMS) and marketing automation tools.
- Attention to detail and a commitment to delivering accurate, error-free content.
- Creative thinking and problem-solving skills.
- A good understanding of AI prompt engineering.

**Key Performance Indicators (KPIs)**

**Content Type**

**Weekly KPI**

**Monthly KPI**
- Topical Authority/Entity content- 3-5 entity based pieces of content- 15-20 entity based pieces of content- CRM Content:- 3-5 pieces of content for Sequences and broadcasts (entity based). There can be more requests depending on the week.- 15-20 pieces of content for Sequences (entity based). There can be more requests depending on the week.- Push Notifications- 8 pieces of content for Sequences and broadcasts (entity based). There can be more requests depending on the week.- 32 pieces of content for Sequences and broadcasts (entity based). There can be more requests depending on the week.- SMS- 6 pieces of content for Sequences and broadcasts (entity based)- 6 pieces of content for Sequences and broadcasts (entity based)- WhatsApp- No requests until integration- No requests until integration- In-app Messaging- No requests until integration- No requests until integration- Promotional and Campaign Content:
- Mailers- 2-3 pieces of content (entity based)- Ad hoc mailer & LP content (8-12)- Reminders- 2 pieces of content (entity based)- Approximately 8- SMS- 6 (AB testing)- 24- Push Notifications- 6 (AB testing)- 24- Landing Page Content- 1- 4- Banner Copy- 6-12 (AB testing)