Cupra City Garages Steering
hace 2 meses
Descripción
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. Part of the Volkswagen Group, the multinational, headquartered in Martorell (Barcelona). SEAT already offers the latest connectivity technology in its range of vehicles and is immersed in a process of global digitalisation of the company to drive the mobility of the future.
The Brand Intelligence & Experience department needs to recruit a person to join its team. The **main responsabilities** are:
- Direct and manage Brand experience activities throughout all CUPRA City Garages including Sales, Events, Marketing activities and Social Media. Responsible, together with the Head of CUPRA Customer Intelligence & Experience for the image and local awareness of the global network of CUPRA City Garages.
- Develop the CUPRA City Garages Sales, Events, Marketing activities and Social Media Plans, according to the approved CUPRA Commercial Strategy and working together with the local teams.
- Have a thorough overview and ensure consistency in CUPRA City Garage customer experience, ensuring a holistic CUPRA experience.
- Manage & define CUPRA City Garages Sales Strategy, set up targets based on central sales targets and set into motion actions and initiatives to reach them. Report achievements and deviations.
- Manage & define CUPRA City Garages Marketing & Social Media Strategy and plan, implementing central CUPRA Marketing Strategy and adapt locally. Ensure a dynamic, local-based, granular activation in social media. Maximize impact of local CUPRA Masters in Social Media.
- Manage, define and coordinate together with correspondent agencies the global and local events plan. Set up a coordinated deployment of events throughout the global network of CUPRA City Garages, aiming for optimizing resources, maximizing impact, and reinforcing the global CUPRA strategy (partnerships, territories etc.)
- Ensure successful events coordination, and maximize impact throughout social media. Nurture influencer and KOL environment to make that possible.
- Report CUPRA City Garages activities planning and their results to the Head of Customer Intelligence & Experience.
- Team lead and coordination (4 people). Plan and manage the budget assigned to CUPRA City Garage Steering.
- Identify the need of market analysis, benchmarks etc in order to ensure an innovative and customer-oriented steering of the CUPRA City Garages as the spearhead of the offline brand experience.
- Participate in relevant aligning or reporting meetings, internal or external.
Requisitos mínimos
**Education**
Marketing / Business University degree
**Experience**
- More than 4 years experience in marketing or retail
- Experience in retail marketing preferred
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