Marketing Manager France

hace 3 semanas

Madrid, España Otovo A tiempo completo

About us

As one of Europe's preeminent greentech start-ups, Otovo is determined to make our

dream of bringing solar energy to every home a reality.

Otovo provides solar panels and other sustainable energy technologies like batteries,

electrical vehicle chargers and heat pumps to homeowners, and we use software

and technology to make solar energy easy, affordable, and available everywhere.
- We make solar easy by providing tailored offers to customers visiting our

website and entering their address. With our unique technology at the core of

our business, we make tailored offers to all customers via home visits and well

as through our website and on the phone
- We make solar affordable by providing a platform where installers compete

on price and quality to get assignments. We also offer to homeowners an

opportunity to rent the solar solution for a low monthly payment, delivering

electricity bill savings straight away
- We make solar available everywhere through our presence in many European

markets

We need your help

We seek a collaborative, passionate and versatile Marketing Manager responsible for

the French market to join our Madrid-based European Marketing team.

In this role you will serve as the voice of the local customer and the focal point of

planning and execution of Otovo’s local marketing activities. You will partner

intensively with central marketing channel teams and with the local sales teams.

You will be a part of a dynamic, ambitious and international/multilingual European

Marketing & Partnerships team that is comprised of channel teams such as

Performance Marketing, Partnerships, and Integrated Marketing (Content Studio, SEO,

CRM) as well as other Marketing Managers with regional or country responsibilities.

Your responsibilities will include:

- Be the source & voice of market knowledge (competition, regulation) & local

customer insights for your market
- Maintain a holistic view of the market's leads targets & leads sources mix,

advise/engage with central channels on a healthy quantum & mix of leads
- Locally execute/adapt global awareness-driving activities
- Opportunistically ideate/pitch/execute local awareness activities or events
- Collaborate with local Sales to drive higher conversion rates: devise and

communicate impactful promos, optimise sales communications
- With central marketing teams co-create local marketing content relevant for

the business, incl. customer testimonials and SEO-driving content
- In collaboration with Partnerships leverage our B2B relationships to drive

greater awareness, more leads and sales

templates & HubSpot expertise
- Own local Trustpilot and Google Reviews profiles & reviewer engagement
- Make sure that the content of the local website is up to date, on brand and

aligned with business strategy; own all non-Paid marketing landing pages,

assist in conversion optimisation efforts
- Jointly with the Country Lead and central Integrated Marketing, enable local PR

by cultivating and leveraging journalist & freelancer contacts

Who you are:

- A doer with previous hands-on experience driving varied marketing topics at

digital-first businesses
- Fluent in the French and English languages, culturally attuned to the French

market, local consumers and business practices, always “in the know” on the

local market happenings
- Very well organised with superior project
- and time-management skills,

thriving on hands-on execution as well coordination of multiple projects and

work-streams
- Creative thinker capable of coming up with new ideas for promoting Otovo in

the market of responsibility, devising and hands-on executing tests
- A team player, comfortable with influencing and getting things done with and

through others; an open, clear and effective communicator (both orally and in

writing)
- Numerate, analytical and comfortable with quantifying business impact of

marketing actions, proficient with Google Sheets
- Capable of hands-on updating of the site and blog content and

proposing/taking actions for site conversion optimisation
- Outgoing and thriving on forging and developing connections with local

service providers, journalists, partners
- Operational knowledge of HubStop a plus

What's in it for you?

You'll get to be a part of our pan-European scale-up journey. We learn fast and

encourage bold attempts and experiments: Otovo is a puzzle to work on and a riddle

to solve. If you like that, you'll like it here.

Here's some more of what we offer:

- More solar panels and sustainable home technology less global warming.

You have a chance to make a meaningful contribution to the world.
- You'll work with enthusiastic colleagues from across Europe; passionate for

their fields and eager to learn.
- Pension or health insurance coverage.

**Interested?**
and if you could be a good fit, we will start an interview process that looks like this:

- Introduction: a call with member of the HR team
- First interview: with

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