Trade Marketer

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the opportunity to grow, travel and develop, **amazing things can happen**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**If you would like to know more about JTI Iberia, please follow **the link**.**

**Trade Marketer**

**What this position is about - Purpose**:
The Trade Marketer will have to effectively execute in-store activities to maximize consumer off-take of JTI products through the effective utilization of Marketing, Sales & Trade Marketing Programs and the attainment of volume, distribution and availability targets to gain SOM on channels: Traditional, Vending JTI & Vending (no partners), Wholesalers (Subdistributor), Food & Convenience stores.
Based on the territory objectives, in which they are involved, he/she will organize the most effective and efficient route plan to reach their targets. The Trade Marketer will have to fully understand the JTI performance across its territory and analyze data to support the local knowledge and will have to be comfortable delivering business information to support its selling proposal.

He/she would be responsible for the field operations visiting KA POS managing POS and checking compliance on contract planograms and agreements (assortment, price, planogram, trade programs, space, placement, availability, stock,...), The Trade Marketer would also Identify and take corrective measures in case of no fulfillment, and also would install promotion plans and materials, as well as maintenance. Constant collaboration with KAM would be required, following instructions of the Sales Manager in order to establish great connections and relationships with the staff of the shops.
He/she will demonstrate a "Double Win" approach during the selling process matching the benefits of the JTI proposal to the need of the retailer and will get 100% of coverage on POS and frequency of visits.

**What will you do - Responsibilities**:

- Execution planning
- Determine visit frequency based on provided "JTI customer prioritization"
- Participate in the decision-making of what activities should be executed in outlets
- Arrange a time of visit with the customer to get the best impact
- Plan for the calls based on sales data (in/out sales) from the Outlet
- Strategic insights & Business advice
- Use local knowledge to identify opportunities to be included in the Cycle Plan,
- Analyse JTI activity and program performance for future planning
- Monitor Competitor Activity (respective territory and outlet) and Retailer activity
- Present JTI sales information provided by JTI Head Office
- Educate and influence outlets on the best way to manage the tobacco category
- Tactically use business information (JTI and retailer) to strengthen selling arguments- Negotiation & Selling process (Double Win)- Negotiate short-term sell out volume agreements to increase JTI sales (eg. Trade marketing programs)
- Revert JTI product placement to the agreed planogram,
- Check compliance standards versus contractual agreements
- Use an advanced selling process, matching JTI product benefits to customer needs
- Proactively predict plans and handle objections
- Gain commitment to planning by summarising the overall benefit of the JTI proposal matched to the needs of the customer
- Ensure that recommended selling price points of JTI products are correct
- Ensure that the required JTI SKUs are listed- Logistic- Merchandise stock and educate store staff on the importance of availability if required
- Take / Place top up orders on behalf of the retailer- Performance- Assess Individual objectives performance versus planned and looks for future improvement
- Record results versus objectives in TME or similar system- Other- Manage various tasks and projects as they arise and upon manager’s request

**Who are we looking for - Requirements**:

- **Higher education/ University degree
- a must**:

- At least 2 years experience in FMCG sales
- Language: market preference & English skills (B1, B2)
- Computer: good computer skills (Office suite) - Powerpoint and Excel
- Good commercial understanding
- Good communication skills (verbal and written)
- Good selling skills (Double Win approach)
- Good Obiee & Portico knowledge (reporting & data)
- Good Analytical skills
- Versatility to manage several geographical areas and several types of clients profiles
- Flexibility mindset

**What we offer**: