Digital Marketing Manager
hace 4 meses
**About Loyal Guru**
Loyal Guru’s platform solves the unique challenges of developing their retail business with next-gen loyalty initiatives, personalized offers at scale, advanced retail analytics and new opportunities for monetization.
Our solution simplifies the complexities that arise from high volumes of shoppers, transactions and data of Enterprise Retail, by collecting all data in real-time, creating a Single Source of Truth, and developing, retaining and recovering customers both online and at point-of-sale.
At Loyal Guru, we believe every retailer can become a key player in the industry when using the right tools.
We are committed to empowering our customers with smart tools that make every interaction with their clients smarter, more profitable and the purchase experience better.
**About the position**:
As a **Digital Marketing Manager**, you will be responsible for designing and executing our digital marketing strategies with a strong focus on content creation and product marketing. You will collaborate closely with the marketing team, sales, and product departments to ensure effective communication of our brand and products.
**Key Responsibilities**:
- **Product Marketing**:
- Assist in developing product positioning and messaging that resonates with target customer segments.
- Create and update marketing collateral, including datasheets, case studies, brochures, and website content.
- Support the execution of go-to-market plans for new product launches and feature updates.
- Conduct market research and competitive analysis to inform product strategies.
- Help define target customer segments and develop detailed buyer personas.
- Create sales tools and training materials to support the sales team in effectively communicating product value.
- **Content Creation**:
- Manage the content calendar, executing and optimizing it in coordination with the SDR, sales, customer success, and product departments.
- Monitor and analyze content performance metrics to assess the effectiveness of content strategies and campaigns.
- Use data-driven insights to optimize content and lead generation efforts, ensuring continuous improvement and maximum ROI.
- Prepare regular reports on key metrics and present findings and recommendations to senior leadership.
- **Go-to-Market Strategies**:
- Work closely with the product department to develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
- Conduct market research and competitive analysis to identify opportunities and inform product positioning.
- Craft compelling product positioning, messaging, and value propositions that differentiate our products in the market.
- Ensure consistency of messaging across all marketing channels and materials.
- **Content Strategy**:
- Develop and implement a content strategy that maintains brand authority and positioning in the market.
- Design and execute strategies to generate targeted visits through social media content and account-based marketing.
**Requirements**:
- Bachelor’s degree in Marketing, Communication, or a related field.
- Proven experience in a similar role with a focus on content management and digital marketing.
- Strong knowledge of SEO/SEM, branding strategies, and marketing analysis tools.
- Experience in developing product marketing playbooks
- Excellent writing and content creation skills, with the ability to use AI tools and design platforms.
- Experience in B2B marketing is required.
- Experience in SaaS marketing is a plus.
- Proficiency in English is required.
**Some of our benefits**:
- 50% discount on private health care with Cigna.
- Flexible schedule.
- Fridays short days.
- Birthdays day-off.
- Training budget and free access to O'Reilly -> Explore your capabilities and keep on learning.
- We are remote-friendly No matter your location what's important is your contribution.
- 25 days of paid vacation
- Gym discounts ️️
- Flex compensation with Cobee
- Team building activities
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