Statistician
hace 3 meses
Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.
Kantar Media is a wholly owned but operationally independent part of the Kantar Group.
LI-KantarMedia
Job Details
Kantar es la empresa líder mundial en datos, información y consultoría. Entendemos mejor que nadie cómo piensa, siente, compra, comparte, vota y ve la gente. Combinando nuestra experiência en la comprensión humana con las tecnologías avanzadas, las 30.000 personas de Kantar ayudan a las principales organizaciones del mundo a tener éxito y a crecer.
- La Division de Media es experta en comprender el cambiante panorama de los medios de comunicación. Esto incluye la medición de la audiencia de TV así como la segmentación del consumidor. Su cobertura global y su experiência local permiten a los clientes comprender mejor las audiencias de los medios y sus relaciones con las marcas para optimizar la inversión.- En Media Division estamos buscando un perfil de Big Data Executive con interés por los estudios de mercado para incorporarse al equipo de Data Science de nuestra división de Audiencias de TV.- Las funciones serán las siguientes:
- 1. Programación-
Programar rutinas en lenguajes de programación como SAS, SQL, Python, R, etc.
-Definir KPIs que sean relevantes, entendibles y enfocados a los objetivos.
-Analizar e interpretar resultados.
2. Conocimiento de fuentes-
Conocimiento de definición del panel: variables de equilibraje, referenciales
-Conocimiento de los diferentes sistemas de medición: Audio Matching, Focal Meter, RPD
-Conocimiento de fuentes estadísticas: INE, EGM
- 3. Elaboración de Presentaciones-
Elaboración de PPT para clientes con nuevas funcionalidades de la Muestra
-Asistir y dar soporte estadístico a las reuniones con clientes.
-Visión global de la operación de audimetría y conocimiento pormenorizado de todos sus conceptos.
- 4. Automatización-
Automatizar procesos rutinarios para que sean seguros y más eficientes
-Desarrollo de nuevos productos.
**Perfil**:
- Formación de Grado/Master en Data Science, Estadística, Matemáticas o Informática
- Conocimientos avanzados de SQL
- Conocimientos avanzados de Python.
- Valorable PowerBI, Google Cloud Plattform, R y SAS
LI-MB1
LI-Hybrid
Country
Spain
Why join Kantar?
We pride ourselves on understanding people, and what makes us think and act the way we do.
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