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Brand Manager
hace 3 semanas
**Descripción**:
En Grupo Palex nos gustaría incorporar un/a **BRAND MANAGER **en el Departamento de Comunicación y Marketing Corporativo con **ubicación en Sant Cugat del Vallés** (se requiere **presencialidad**).
**Su misión **será la de maximizar el capital de marca de la compañía, incrementando tanto el nível de reconocimiento (brand awareness) como el de asociación de la marca con aquellos atributos y valores estratégicos en los distintos ámbitos y stakeholders con los que se relaciona la compañía.
Dentro de sus **principales funciones/actividades** se encuentran:
- Realización y análisis de estudios cuantitativos y cualitativos sobre la actividad de branding, medios de comunicación y target groups.
- Establecer la estrategia de marca de la compañía, definiendo los brand guidelines para las comunicaciones y realizar el seguimiento para su desarrollo y cumplimiento (brand guardian).
- Definir el Branding Plan Anual coordinándolo con el resto de las áreas de la empresa.
- Realización de las acciones de comunicación de marca en el ámbito on-line y off-line.
- Gestionar los recursos asignados (económicos y humanos) y los proveedores necesarios.
**Se relacionará** principalmente con:
- Las Divisiones de negocio: Para dar soporte a la actividad comercial de la compañía.
- El Departamento de RRHH: Para mejorar el employer branding.
- Puntualmente, se dirigirá a otros targets, como pacientes o ámbito empresarial.
**Buscamos** a una persona con **estudios universitarios** en ADE, Marketing e Investigación de Mercados, RRPP y
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