Global Digital Content Experience Lead
hace 3 días
**Position Snapshot:
**Nespresso**
**Location: Barcelona, Spain**
**Permanent Contract
**Position Summary**:
By increasingly consolidating our digital content strategy, we are looking for a Global Digital Content Experience Lead to drive Nespresso content & campaigns roadmap and design content-enriched user journeys on our flagship digital boutiques, in web and mobile app.
**Key responsibilities:
- Contribute to elevate our digital brand experiences: you are curious about new technologies, formats, trends, channels; striving to challenge the status quo by constantly improving all aspects of our digital content and campaigns conception and delivery lifecycle
- Lead a cross-functional team that includes Content Product Owners, Digital Marketing Designers, Copywriters and UX writers to create compelling stories and engaging experiences that elevate our digital UX and meet business goals
- Drive the digital design of our campaigns, participating from the earliest stages of the brief at global level, working together with the content creators (Brand & Communication teams) to influence the creation of visual assets to be digital-first
- Detect evergreen content opportunities on end-to-end journeys by gathering customer insights through UX research (quantitative and qualitative), SEO analysis, Nespresso markets’ feedback and coffee industry trends
- Work hand in hand with Product Team to proactively flag content opportunities in every digital product and support the end-to-end content execution until go-live
- Collaborate with Front-end Developers to translate user journeys into delightful, usable and mobile-optimised experiences
**Required Profile:
- Digital Marketing Background
- Content focused experience
- UX Design
- Performance Marketing understanding
- Global / Local collaboration in large organizations
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