Trade Intelligence Analyst

hace 2 semanas

Madrid, España British American Tobacco A tiempo completo

.

**ROLE PROFILE**

**GRADE: 33**

**JOB TITLE: Trade Intelligence Analyst**

**FUNCTION: Trade Support**

**SUB FUNCTION: Trade Intelligence**

**CITY & COUNTRY: Madrid, Spain**

**ROLE SUMMARY**

**What are the key objectives and expectations from this role?**

The key objectives of this role are:

- Analytical capacity of data from different sources turning into actions to follow aligned with the objectives of the company.
- Financial knowledge for the management of the incentive scheme for field force.

**What is the direct impact of this role on the team or organization?**
- Deliver SOM OTS growth.
- Develop programmes to ensure strategic SKUs distribution levels.
- Act as a link between the Field Force and HQs for IT systems.
- Monitoring and analysis of the objective’s fulfilment, turning them into ad-hoc actions to ensure the performance of the company.
- Comprehensive management of the incentive scheme of our commercial network.
- Plan trade activities in CRM systems ensuring good optimization of visits from our field force.

**Reports to**

Trade Intelligence Manager

**Number of Direct Reports
**N/A

**Core Relationships**

**Internal **-** **Field Force, SPI, Trade Support, Supply Chain, Brand Activation, Finance, HR

**External **- Logista

**Geographic Scope
**Iberia: Mainland, Canary Islands and Portugal

**Travel Required**

YES (5%)

**ACCOUNTABILITIES**
- Work in align Trade Intelligence strategy with all company.
- Cycle activities deployment with all the stakeholders in market on time.
- Budget control and compliance.
- Present in different forums activities, post implementation reviews, tactic plans.
- Owner for the FF incentives scheme and communication to Payroll.
- Monitoring monthly field force activities and incentives targets and consecution.
- Ensure distribution levels for all the categories especially for NPIs launches and pipeline creations.
- Monitoring environmental, health and safety standards to make sure the company fully meets the external and internal requirements and create best practices which further enhance the overall wellbeing of our employees.

**EXPERIENCE, SKILLS, KNOWLEDGE**

**ESSENTIAL**

**Experience Required**
- At least 3 years’ experience in a Trade-Brand Marketing team, sales force or data agency.
- FMCG company that has incorporated a trade channel and account management approach.

**Technical / Functional / Leadership Skills Required**
- User knowledge of content editing skills: Word, Excel, PowerPoint, Access, and also CRM: PowerBI, Sales Force
- Good communication skills.
- Effective negotiation skills
- Critical and analytical thinking
- Problem solving and making things happen
- Leadership
- Team working and management
- Analytical capacity
- Proactive in decision making and proposals
- Strategic vision of channel and whole company
- Responsible
- Capacity for people development

**Education / Qualifications / Certifications Required**
- Bachelor’s degree in Business Administration, marketing or similar
- Master's degree will be valued positively
- Level of English (both oral and written) = C1

**BENEFICIAL**
- Experience in field force in other companies
- Portuguese

**QUALIFYING QUESTIONS FOR APPLICANTS**
- Are you familiar with Sales Force CRM?
- Do you have worked with Field Force in any project before?
- Do you have a recent experience in a problem-solving situation with learnings?

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

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