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Head of Marketing
hace 4 meses
**About seQura**
We are the leading BNPL fintech in Spain. Our mission is to humanize financial services by allowing people to buy the things they love, paying in a flexible way.
We are in a time of strong growth, we're present in markets like Portugal, France, and Italy and we're expanding into new markets in LATAM in the near future.
Our growth and financing model directly impacts our culture and approach to business. We have a long-term vision and operate with freedom, we are a company independent of venturing capital, and we are owners of our destiny.
**About the role**
As a **Head of Marketing,** **you will oversee all marketing strategies and operations, working directly with the C-level and founding members.
**What you'll do**
- Lead a growing, high-performance team and take full ownership of our positioning, brand strategy, online presence, and customer acquisition programs.
- Drive the evolution of our brand to establish seQura as an innovative payment partner to increase conversion and recurrence for merchants.
- Define and lead the implementation of the content strategy, positioning, and manage the creation of effective campaigns throughout the funnel.
- Design and implement multi-channel marketing strategies that leverage seQura’s key brand differentiators to inspire action and brand passion, and amplify these strategies across a wide range of channels.
- Create and maintain weekly, monthly, and quarterly dashboards of progress to goals, including revenue, ROAS, customer acquisition, CAC, LTV, and other critical KPIs.
**What we offer**
We have a strong and sustainable foundation with an innovation layer on top. We look for entrepreneurial individuals who are passionate about their jobs and play well in cross-functional teams.
One of our most valued strengths by our employees is our fellowship and supportive culture, which fosters a sense of belonging by working closely with our values. With us, you will have challenging projects to work on and push your skills and knowledge. We are very proud of the unique office we have, which offers a comfortable and inspiring environment to work in with everything you need.
- 23 vacation days + 2 days of free disposal per year.
- Professional development with English and Spanish classes, and 13 other different languages to learn with Busuu.
- Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee.
- Health insurance discounts with Sanitas and DKV.
**What you’ll need ****
- Bachelor’s degree in marketing, communications, or a similar field.
- At least 10 years of experience in marketing, product marketing, and/or product management.
- Demonstrated ability to lead, coach, and inspire a team.
- Fluent in English and Spanish.
- Outstanding communication and interpersonal skills.
- Superb storytelling and copywriting skills paired with a strategic mindset to position the brand, help evolve our value proposition and take PR to the next level.
- Experience in a pure digital player: e-commerce, SaaS, or payments industry highly preferred.
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, performance, etc.).
- Deep understanding of changing market dynamics.
- B2B and B2C experience preferred (B2B is a must).
- Flexibility, being able to quickly adapt to new circumstances as they arise.
- Good analytical skills.
- Solid understanding and experience with PR.
We promote equal opportunity to all, regardless of age, color, gender identity, medical condition, physical or mental disability, race, religion, sexual orientation, or any other characteristic. We have an inclusive environment, and respect is above all.
**Do you want to be part of the change? Join us
