Brand Lead Neurología

hace 1 mes


Barcelona, España Morgan Philips Executive Search A tiempo completo

Compañía líder en la industria farmacéutica, busca incorporar Brand Lead en el equipo de marketing para lanzamiento en área de Neurología y SNC.

**Ubicación**: Barcelona ( modelo hibrido)

RESPONSABILIDADES

Asegurar el éxito del lanzamiento bajo su responsabilidad ( pre-launch y post-launch ) a través del liderazgo y alineación de los equipos cross-funcionales (Acceso - Médico - Ventas) implicados en el Brand Plan, su diseño conceptual y el aterrizaje de planes de acción concretos.

Generación de insights y desarrollo de estrategias para abordar las oportunidades del mercado de productos de alto valor científico.

Definir la estrategia de lanzamiento, Bran Plan y plan operacional, coordinando su gestión y su implementación.

Ser nexo de referencia con los equipos internacionales de las marcas, facilitando a los equipos globales los inputs locales para maximizar la estrategia de las marcas.

Realizar la implementación y el seguimiento del Brand Plan, en coordinación con los Brand Teams y equipos de terreno, identificando desviaciones frente a lo planificado y proponiendo planes de contingencia.

Analizar y medir el impacto de las actividades realizadas, proponiendo junto a los Brand Teams y equipo de terreno acciones de mejora, en su caso.

Planificar, identificar y elaborar campañas omnicanal.

Gestionar y controlar el presupuesto asignado a las marcas.

Garantizar que el Plan de Acceso tenga la prioridad requerida para asegurar el lanzamiento, quedando integrado en los Brand Plans.

Formar al equipo comercial en la estrategia de marketing y los mensajes clave, junto con el Departamento Médico.

Organizar y participar en los diferentes eventos científicos, asegurando que los mensajes están alineados con la estrategia.

Identificar a los clientes clave y diseñar las estrategias de segmentación y targeting de clientes junto con el Brand Team.

Ser la persona de referencia para los equipos comerciales, asegurando un feedback continuo, la implementación de la estrategia y las actividades comerciales.

EL PERFIL QUE BUSCAMOS DEBERÁ APORTAR

Experiência en marketing de al menos 5 años.

Experiência previa en pre-marketing y lanzamiento de productos de alto valor científico.

**Formación superior**: Licenciatura / Grado.

**Inglés**: Nível C1.

Se valorará experiência en AT Neurología y SNC


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