Director, Demand Generation

hace 7 meses

Madrid, España Enghouse A tiempo completo

**Join Us as the Director, Demand Generation**

Lead the charge in crafting innovative demand generation strategies as our Director, Demand Generation at Enghouse Interactive - where visionary leadership meets impactful results

**Success in this Role Includes**:

- Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.
- Overseeing the development of cross-selling playbooks.
- Driving cross-selling sales enablement across a global sales channel.
- Providing leadership in Product Marketing for a multi-product portfolio.
- Promoting alignment between Sales, Marketing, and Demand Gen teams.
- Engaging in frequent international travel to effectively manage global marketing initiatives.
- Managing a strategy that incorporates both global and regional campaigns and initiatives.

**Key Responsibilities**:

- Drive results across the Marketing and Sales funnel using a test-and-learn approach.
- Optimize the global team organization structure for continuous improvement and value delivery.
- Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.
- Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.
- Manage a 7-figure budget and P&L.
- Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.
- Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.
- Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and cross-sales.

**What you bring**:

- 10+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments.
- 5-7 years of leadership and management experience overseeing a team of at least 5 staff.
- Proven experience in driving demand gen programs.
- Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.
- Excellent interpersonal and communication skills.
- Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.
- 2+ years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).
- Openness to travel (20%).

**What we offer**:

- Competitive Salary
- Join a globally diverse and growing team
- Working with Cloud and other cutting-edge technology
- Growth opportunities
- Benefits and vacation
- Work-life balance

**Who we are**:
At Enghouse Interactive, we specialize in revolutionizing call centers, turning them from mere cost centers into dynamic engines of growth. As a Canadian-based, publicly traded company (TSX:ENGH), we lead the industry with our enterprise software solutions, emphasizing remote work, visual computing, and cutting-edge communications for the next generation of software-defined networks. Join us in reshaping the future of customer engagement. Learn more at Enghouse Interactive
- Enghouse is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law._

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